Liftoff, the main progress acceleration platform for the cell trade, right this moment launched the trade’s most complete survey of global app marketing professionals. Liftoff’s 2022 App Marketer Survey brings collectively responses from over 500 cell entrepreneurs, providing an in depth take a look at what it’s wish to run cell marketing campaigns for an app proper now – and what entrepreneurs see as the important thing traits forward in 2023.
App entrepreneurs – drawn from APAC, EMEA, North America, and LATAM – had been requested a spread of questions protecting subjects such because the influence of App Tracking Transparency (ATT) to adjustments in advert marketing campaign budgets, and through which channels past standard cell advertisements they plan to take a position.
Respondents had been additionally requested their view on the present state of app marketing, and whether or not they’re optimistic for the long run of the area. As we strategy the top of 2022, 58% stated they felt constructive or impartial concerning the trade, versus 42% who’s outlook is extra unfavourable. That’s comprehensible, as app marketing has had a turbulent yr with COVID-19 winding down, a troublesome macroeconomic local weather and trade headwinds all combining to make life tougher for entrepreneurs.
However, the view of the long run was brighter, with 63% of respondents believing that 2023 can be the identical or higher than 2022, and 88% anticipating to take care of or exceed their present cell promoting spend price range.
The influence of higher consumer privateness protections is a big challenge for app entrepreneurs, with 43% citing the trade shift towards being extra privacy-first as their prime problem of the previous yr and the most important impediment forward for 2023. While 59% of respondents stated that adjustments akin to App Tracking Transparency (ATT) had been good for customers, 64% stated this shift has had a unfavourable influence on their UA campaigns, with an absence of accessible information and a rise in UA prices cited as the most important points.
Despite these and different challenges, entrepreneurs are planning to spend extra in 2023, with 52% of respondents saying they plan to extend their total advert price range, and solely 12% anticipating to scale back it within the coming yr.
The survey additionally confirmed entrepreneurs turning to much less trackable channels as a means of augmenting their cell promoting campaigns. Influencer marketing (53%), social media content material (52%), and funding in constructing fan communities (30%) are all areas the place entrepreneurs plan to extend their advert spend in 2023.
“We got down to discover the present state of our trade, and app entrepreneurs from around the globe have informed us they’re break up on what the long run holds, with positivity for the long run tempered by a sequence of challenges – some technical, and a few all the way down to global financial traits”, stated Dennis Mink, Chief Marketing Officer at Liftoff. “The excellent news is that the entrepreneurs we spoke to aren’t downbeat. Rather, our survey exhibits them turning into extra adaptive and rising to the challenges forward.”
For extra particulars on Liftoff and to obtain the total report, go to right here.
Methodology
The 2022 App Marketer Survey relies on a survey of 500+ app marketing professionals based mostly in APAC, EMEA, North America, and LATAM. The survey was carried out in September 2022, and responses had been obtained from app entrepreneurs holding a spread of roles, in corporations with a mean of 10 to 249 workers, specializing in each gaming and non-gaming apps.
Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and fast updates by enterprise specialists and leaders!!!
https://information.google.com/__i/rss/rd/articles/CBMiWmh0dHBzOi8vd3d3Lm1hcnRlY2hjdWJlLmNvbS9saWZ0b2ZmLXJlbGVhc2VzLXN1cnZleS1vZi1nbG9iYWwtYXBwLW1hcmtldGluZy1wcm9mZXNzaW9uYWxzL9IBXmh0dHBzOi8vd3d3Lm1hcnRlY2hjdWJlLmNvbS9saWZ0b2ZmLXJlbGVhc2VzLXN1cnZleS1vZi1nbG9iYWwtYXBwLW1hcmtldGluZy1wcm9mZXNzaW9uYWxzL2FtcC8?oc=5
