HARMAN International has immediately introduced Havas Group as its international Agency of Record throughout all its manufacturers and territories. The cross-market, cross-discipline scope covers built-in advertising and marketing options throughout HARMAN’s companies and types, together with the long-lasting client life-style model JBL, the house audio programs model Harman Kardon, and HARMAN’s B2B merchandise, providers and expertise options for automakers and enterprise prospects globally.
Havas Group will ship a worldwide and absolutely built-in answer that brings collectively model technique, inventive, content material, media and manufacturing as nicely as selective assist in social media and influencer advertising and marketing. The extremely aggressive pitch ran from July 2022 concerned competitors from each main holding firm.
The Havas international account crew will work throughout regional hubs for the Americas, Europe, and Asia as nicely as via devoted groups in key markets.
Havas Group will apply its confirmed built-in Village method to HARMAN, delivering a globally aligned technique throughout markets and disciplines, main to higher inventive and native market adoption whereas nonetheless retaining native market relevance and agility. The Havas Group’s capability to ship end-to-end manufacturing providers, a data-led expertise and a media answer that unlocks significant content material and efficiencies of scale, as nicely as holistic planning and efficiency throughout channels, have been key concerns of their choice. Havas´ mandate particularly contains bringing the JBL model to the subsequent degree of client activation.
Havas Group’s new applied sciences, instruments, and platforms as nicely as its data-centric strategic method, enable for decreased complexity, making it attainable to consolidate HARMAN’s roster of companies.
HARMAN International’s Vice President of Brand Strategy and Consumer Insights, John Livanos stated; “HARMAN’s advertising and marketing crew is strengthening our operational mannequin and constructing upon the foundational rules of insights, automation, integration, measurement, and accountability that can unlock exponential enterprise progress. Havas will likely be a central associate on this progress journey. We’re excited to construct the options we’d like collectively and know that Havas are as invested in our success as we’re.”
Havas Group Chairman and CEO, Yannick Bollore added; “We’re thrilled to start out this new and thrilling partnership with HARMAN. At Havas, we mix agility and international attain, making us an excellent choice for a progress enterprise like HARMAN with big ambition. It’s our collaborative spirit dropped at life and an important alternative for us to ship significant progress collectively.”
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