Last night time the PR, Experiential and Social business of Aotearoa got here collectively to have fun and award the very best campaigns from the final 12 months. After a two-month entry interval adopted by two rounds of judging by 40 of the international locations finest PR, Events, and Social consultants the Commercial Communications Council have been in a position to hand out 29 Silver Pressie’s, 9 Gold Awards, and the all-important Grand Prix.The present was held on the new generator house in Wynyard quarter, The Annex, hosted by NZME’s very personal Kerre Woodham, accompanied by the musical stylings of DJ Phoebe Falconer. Guests have been greeted by oysters, canapes and an array of drinks by occasion companions Bombay Sapphire and Asahi Beverages.The present kicked off with the Media Relations class sponsored by Telum Media. This class noticed two silvers awarded, one to PR Partners and Dementia Auckland, and one to Special PR and Jaguar Land Rover. This class additionally noticed the primary gold of the night awarded to Special PR for his or her work with Tourism Fiji, “A ‘Booster of Happiness’ for Dr Bloomfield”. The subsequent class for the night was Best Media Partnership sponsored by NZME and noticed one other 3 silvers handed out to The Monkeys, Crave Global, and Fuse with Eleven PR and Sony PlayStation taking of the gold for “The GT7 Celebrity Race Off”. This was adopted by Best Use of Social Media the place one other 5 silvers have been awarded, one for Acumen, two for Special PR, and a pair of for Fuse who additionally took dwelling a Gold in social media for his or her work with McDonalds known as “Can I gave a job with that?”.Best Influencer Marketing Campaign was a extremely contested class this yr and noticed silvers for Socialites, Fuse, and Special PR – with Special PR taking out the Gold for his or her work with NZ AIDS Foundation “How an influencer from the previous reconnected New Zealand Aids Foundation to its future”. The Experiential/Event Campaign class sponsored by RadLab this yr noticed yet one more 3 silvers awarded, one every for HeyYou, Special PR, and Eleven PR, with a Gold going to Spark NZ for “ALL IN: Spark’s Digital Equity Mission”.There was no gold this yr within the Best Community Management Impact, however MBM and Tip Top picked up a silver for “Sprouting positivity with Tip Top”. There was additionally no golds within the Most Innovative class sponsored by Meta however there have been three silvers, one every for Special PR, Chemistry, and Mango Communications. The largest class for the night was Best Integrated Campaign with three silvers and three golds. The three silvers went to FUSE, Acumen, and DRUM, and the three golds to Mango and Samsung for “Bespoke marketing campaign for a bespoke fridge”, TBWAEleven NZ and Southern Cross Pet Insurance with “VIS – The Road Safety Collection”, and Special PR and NZ AIDS Foundation with “Have you heard what Bruce did?”. Best Strategic considering noticed a silver for Special PR and a Gold for Acumen and Stake for his or her marketing campaign “How Stake took RKLB to the moon!”. Non-profit additionally had one silver, one gold, the silver went to TBWAEleven NZ, and the gold to Special PR and NZ AIDS Foundation with “Have you heard what Bruce did?”. The final class for the night was a brand new one for 2022, Diversity Equity & Inclusion sponsored by Stuff. This class noticed three silver Pressies awarded to Special PR and Education New Zealand, Māia and Ngāti Kuri, and Socialites and The Health Promotion Agency. The Bravest Client for 2022 went to Lion for his or her marketing campaign with Crave Global known as “Keep Changing”. The last award for the night, the coveted Grand Prix, is given to the marketing campaign that achieved the very best outcomes and is the very best instance of an distinctive PR, experiential, and social marketing campaign from the previous yr – which the judges unanimously agreed ought to go to Special PR and NZ AIDS Foundation for ‘Have you heard what Bruce did?”.Pressie Awards convener, Katharine Broughton, congratulates all of the finalists and winners on behalf of the Communications Council. “It’s thrilling to be in our fifth yr of The Pressies. The judges have been impressed by the calibre of entries and physique of labor that may be a highly effective reflection of what our business produces and delivers. The winners have fun and showcase work that’s pushed by intelligent insights, sturdy inventive and sensible execution. Congratulations to all of the winners!”For a full checklist of winners and finalists please head to the Comms Council web site. The 2022 PREScom Awards have been proudly offered by the Commercial Communications Council together with beneficiant sponsors Meta, NZME, RadLab, Stuff, and Telum Media. An enormous thanks additionally goes to beverage companions Bombay Sapphire and Asahi Beverages.
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