The Walt Disney Company, Altitude, Paramount Pictures and Mubi had been among the many winners at The Big Screen Awards, which recognises excellence in UK advertising and marketing, distribution, publicity and exhibition.
The Big Screen Awards had been rebranded from the Screen Awards, final held in 2019, and had been unveiled tonight (November 24) at a ceremony in The Brewery, London, with comic Phil Wang on internet hosting duties.
Walt Disney Studios Motion Pictures UK & Ireland gained a particular distributor of the last decade award, recognising 10 years of feat. The firm has launched 145 titles in theatres since 2013 totalling £2.21bn at the UK and Ireland field workplace, making it the last decade’s top distributor with a 20.5% share. The award was collected by Lee Jury, senior vp of studio content material advertising and marketing and co-head of Walt Disney Studios UK/EMEA.
The distributor of yr – unbiased award went to Altitude, which was praised for its help of cinemas popping out of the pandemic, together with the discharge of Minari into cinemas when venues reopened final yr. “[They] gave cinema audiences one thing to return again for at a time when new product was badly wanted,” stated one choose.
Paramount Pictures UK picked up the brand new blockbuster of the yr award for Top Gun: Maverick. The award shines a highlight on the studio campaigns that galvanised audiences to return to cinemas. Top Gun grossed an enormous $102m at the UK field workplace after star Tom Cruise held out for its cinema launch throughout Covid.
Kenneth Branagh’s Belfast, launched within the UK by Universal, gained the most effective British movie award, voted for in an internet ballot by readers from a shortlist chosen by Screen International’s senior editors. Jamie Dornan and Jude Hill appeared by video hyperlink to simply accept the award.
PHD UK & Warner Bros gained theatrical marketing campaign of the yr (200 websites and over) for The Batman, with judges praising the villain-centric strategy taken as ”ballsy”, “placing” and “courageous”.
Mubi gained theatrical marketing campaign of the yr for a title launched into 199 websites or underneath in addition to the worldwide function movie marketing campaign of the yr awards for The Worst Person In The World. The movie handed £1m at the UK and Ireland field workplace, partially because of a “tacky however sensible” Valentine’s Day advertising and marketing marketing campaign.
Documentary marketing campaign went to Dartmouth Films for Eric Ravilious: Drawn To War, with occasion cinema marketing campaign going to Empire Street Productions and National Theatre Live for NT Live: Prima Facie, which starred Jodie Comer and was seen by greater than 300,000 folks.
For this yr’s rebranded awards, a number of new prizes had been launched, together with breakthrough British filmmaker, which went to Boiling Point director Philip Barantini, and breakthrough British actor, awarded to Honor Swinton Byrne, who most lately starred in Joanna Hogg’s The Eternal Daughter and The Souvenir movies.
There had been three different new classes for 2022. Big display screen occasion of the yr went to the 2022 version of the Glasgow Film Festival, which achieved a report excessive of 73% viewers capability on its first in-person version post-Covid.
The inexperienced display screen award, honouring an organization that put sustainable practices first, went to Lewes-based unbiased cinema Depot. The variety and inclusion initiative prize, recognising inspirational work in the direction of making a extra inclusive business, was awarded to the BFI London Film Festival’s critics mentorship programme.
Other returning awards included PR marketing campaign of the yr, which was gained by Premier’s “good, funky and humorous” marketing campaign for Prano Bailey-Bond’s horror Censor.
The cinema of the yr prizes went to Ilkley Cinema (for twenty-four screens and underneath) and Cineworld Basildon (for 25 screens and over).
Vue Entertainment gained cinema advertising and marketing marketing campaign of the yr for ’Get Lost in Great Stories — Jurassic World Dominion’.
Cineworld’s Olivia Ter-Berg gained the business rising star class; Picturehouse Entertainment & Intermission Film took dwelling the ever-competitive poster of the yr prize for The Reason I Jump; Ali & Ava gained trailer of the yr for Altitude and Intermission Film; and Into Film & Universal Pictures UK gained model partnership of the yr for his or her No Time To Die colleges advertising and marketing partnership.
Finally, the Cinema First achievement award went to cinema programmer Roy Gower, who labored at ABC Cinemas (which turned Cineworld in 2006) from 1975 to 2014, earlier than becoming a member of Everyman Cinemas, the place he labored as director of movie till his retirement in 2021.
Sponsors for the night included: Eikon, MediCinema and Powster. The occasion was in affiliation with Cinema First and the UK Cinema Association.
The full listing of winners
Distributor of the yr – unbiased Altitude
Distributor of the last decadeWalt Disney Studios Motion Pictures UK & Ireland
Blockbuster launch of the yrTop Gun Maverick, Paramount Pictures UK
Best British movie of the yr Belfast, UK distributor: Universal; producers: Laura Berwick, Kenneth Branagh, Becca Kovacik, Tamar Thomas
Theatrical marketing campaign of the yr (200 websites and over)The Batman, PHD UK & Warner Bros
Theatrical marketing campaign of the yr (199 websites and underneath)The Worst Person In The World, Mubi
International function movie marketing campaign of the yrThe Worst Person In The World, MubiExtremely recommended: Drive My Car, Modern Films
Documentary movie marketing campaign of the yrEric Ravilious: Drawn To War, Dartmouth Films
Event cinema marketing campaign of the yearNT Live: Prima Facie, Empire Street Productions, National Theatre Live
Breakthrough British actorHonor Swinton Byrne
Breakthrough British filmmakerPhilip Barantini
PR marketing campaign of the yrCensor, Premier
Cinema of the yr (25 screens or over)Cineworld BasildonExtremely recommended: Tivoli Cheltenham
Cinema of the yr (24 screens or underneath)Ilkley Cinema
Cinema advertising and marketing marketing campaign of the yrGet Lost in Great Stories (Jurassic World: Dominion), Vue Entertainment
Big display screen occasion of the yrGlasgow Film Festival, Glasgow FilmExtremely recommended: Gentleminions Screenings, Vue Entertainment
Diversity & inclusion initiativeCritics mentorship programme, BFI London Film FestivalExtremely recommended: LGBTQI+ Weekly Film Club, Rio Cinema
Green display screen awardDepot
Industry rising star awardOlivia Ter-Berg, Cineworld
Poster design of the yrThe Reason I Jump, Picturehouse Entertainment
Trailer of the yrAli & Ava, Altitude and Intermission Film
Brand partnership of the yrNo Time To Die colleges advertising and marketing partnership, Into Film & Universal Pictures UK
Cinema First achievement awardRoy Gower
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