Supplied- Amaury Treguer and Mary Proulx
Social media trade consultants Amaury Treguer and Mary Proulx have launched a specialist social media company specializing in social commerce.
Treguer, who was most not too long ago govt director at Red Havas and Proulx, who was head of social and Influence at One Green Bean, have moved from the Havas community to launch their new enterprise known as Bread Agency.
Bread’s full providing consists of social technique, inventive, content material manufacturing, livestream buying, charges and evaluations and influencer advertising. Foundation shoppers embody Koh, Connect Hearing and Volvo Ocean Lovers Festival.
Amaury Treguer: “The subsequent social shift is coming shortly – transferring it from a discovery channel to a gross sales powerhouse with social commerce on the core.
“We’re seeing this already all through Europe, North America and Asia and are working with forward-looking manufacturers and retailers to guide the evolution right here in Australia.”
Mary Proulx: “Social media and its operate inside companies continues to shift. As new platforms emerge and current platforms evolve, it’s turning into more and more difficult for entrepreneurs to make use of it successfully.
“Brands want skilled, sincere, and inventive advisors to assist them navigate the thoughts subject that social may be in order that their bottom-line can profit from it. That is strictly what we’ve designed Bread Agency to be. When we take into consideration the way forward for Bread, we won’t assist however smile! Exciting issues to come back.”
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