How did Headphone Zone achieve 19% conversion rate with video marketing?

How did Headphone Zone achieve 19% conversion rate with video marketing?

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28 November, 2022 | by Karen Howard
Videowise is the #1 YouTube Compliant Partner on Shopify. It allowed Headphone Zone to seek for optimistic video UGC via thousands and thousands of merchandise without delay, routinely matching the related video outcomes with the precise merchandise. This has made video embedding on product pages attainable at a big scale on 1000’s of SKUs.
The Shopify retailer includes a thorough shopping for information alongside detailed descriptions of product specs, video testimonials in addition to video critiques from reputed international know-how boards with a purpose to facilitate knowledgeable decision-making.
The Challenge: Manually embedding product movies on-siteHeadphones are one of the crucial generally reviewed merchandise on YouTube, so naturally, a lot of the merchandise Headphone Zone sells have already got current video critiques on the platform. They have been struggling to search out these movies straight away, computerized means, and kind them to match the merchandise on their Shopify retailer. They have been on the lookout for an answer to assist them evaluate which movies they wished to publish on their website, and in a number of clicks, to scale video content material to 1000’s of product pages.
The Solution: On-site video advertising and marketing and bulk embedding at scaleShopify retailers know that with a purpose to place movies on a product web page, you should first produce that video or discover it on a third-party supply, average it, after which manually embed it in Shopify on the product particulars web page. This whole course of could be very time-consuming, generally resulting in hours of labor simply to search out the precise movies and get them on the precise pages.
Headphone Zone was capable of save 1000’s of working hours by utilizing Videowise’s Find Video UGC characteristic. This allowed them to search out probably the most related movies about their merchandise in simply seconds. After that, including movies to every product was a matter of simply approving the outcomes Videowise discovered utilizing our easy drag & drop video administration interface.
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About Heaphone Zone:Headphone Zone is India’s first unique on-line retailer for headphones, earphones and private Audio units that includes the world’s most interesting headphones from manufacturers famend for his or her sound, design and magnificence. At Headphone Zone, one can discover distinctive headphones for each objective and store from their feature-based collections.

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