Mumbai: Studiobackdrops.com (SBDC), an e-commerce platform for pictures, videography, & audio options, introduced on Monday that it has registered 146 per cent growth between 2016 and 2022. The whole measurement of the corporate is anticipated to achieve Rs 50+ crore by 2025.
Started in 2016, StudioBackdrops.com goals to turn into the one-stop resolution for content material creators, influencers, bloggers, YouTubers, and the pictures group.
The e-commerce platform began with 150 SKUs and has considerably elevated over time as increasingly merchandise and types have been added. Now there are nearly 4,500 SKUs listed on the web site from 15+ Brands. The common order worth, or AOV, has additionally steadily elevated over time, with the variety of orders rising by nearly 90-100 per cent yearly. The common order worth has grown from Rs 2,245 in 2016 to Rs 11,000 in 2022.
Studiobackdrops.com is planning to launch one of many best-equipped studios in South Delhi in 2023, together with an excellent content material creator incubation programme to coach the subsequent era of creators and influencers. The e-commerce platform can be engaged on growing a web-based data base academy to teach its present and potential prospects concerning the merchandise and tips on how to finest use them. Product evaluations and tutorials about completely different matters and tools may also be made out there on the portal.
The concept of launching StudioBackdrops.com was to create a novel platform to supply a complete vary of manufacturing tools, backdrops, and audio-visual merchandise for content material creators, amateurs, and professionals within the business. The e-commerce platform distributes seamless paper backdrops, muslin and canvas backdrops throughout the nation, together with main metropolitan cities, however has additionally seen a rise in orders from tier 5 & tier six cities, in addition to distant places within the North East and Union Territories just like the Lakshadweep Islands and the Andaman & Nicobar Islands.
Talking concerning the distinctive growth, StudioBackdrops.com founder Archisman Misra mentioned, “StudioBackdrops.com was based to make the very best merchandise from everywhere in the world accessible to filmmakers, photographers, content material creators, and influencers from the consolation of their houses. The quantity of content material consumed has grown at an amazing fee over time, be it on Instagram Reels, YouTube, or OTT platforms, and we wished to equip the proficient people accountable with the very best of the very best. The growth registered by StudioBackdrops.com is an indication of validation and acceptance from the group we’re serving, and this has been the very best expertise of all.”
Influencer advertising and marketing is prospering in India, showcasing a growth fee of over 25 per cent. The sector is anticipated to the touch Rs 2,200 crore by 2025, in accordance with an INCA India Influencer report. Seeing the rising variety of influencers on Instagram and YouTube and the increasing measurement of digital advertising and marketing, StudioBackdrops.com moved strategically and began partnering with worldwide manufacturers to cater for its stakeholders.
StudioBackdrops.com is the first importer and distributor of Savage Universal and Superior Seamless studio background papers in India. The on-line platform additionally distributes merchandise of recognized manufacturers corresponding to RiMELITE, TruLite, and PXB and is actively concerned in working in tandem with the most important manufacturers around the globe and bringing them to India.
Recently, StudioBackdrops.com partnered with SYNCO, a number one audio model, and launched an modern microphone assortment and audio equipment for the content material creator group. The tie-up aimed to assist the YouTubers, videographers, photographers, and influencer group have quick access to state-of-the-art audio merchandise to raise the standard of their content material. Under this partnership, StudioBackdrops.com is now providing quite a lot of audio merchandise, corresponding to lav mics, shotgun mics, skilled growth mics, and audio mixers manufactured by Synco. These skilled items of apparatus are manufactured for environmental noise discount expertise, sound optimization processing, and audio drive reverberation.
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