Gravity Global gained at The Drum Awards for B2B 2022 within the Best B2B Content Marketing class for its ‘Energia’ launch marketing campaign. Here, we discover out what went into this profitable work.
Gravity Global’s work for Embraer introduced the aerospace agency success
Last 12 months, Embraer unveiled 4 idea regional plane powered by new propulsion applied sciences and renewable vitality.Gravity Global was tasked with launching this thrilling program. How it was offered to a worldwide viewers wanted to be as daring and progressive because the idea plane.
The transientEmbraer, a Brazilian firm, is a world chief within the design and manufacturing of small- to mid-sized plane. With Covid nonetheless current, Embraer wished to create an thrilling hybrid occasion demonstrating its imaginative and prescient for the sustainable plane of the longer term. It needed to be participating sufficient to draw a big on-line viewers, together with prospects, buyers, influencers and the media.
The ideaTo obtain that purpose, Gravity got down to use a reside YouTube occasion that includes holographic shows of the plane to seize the eye of influencers and the press.As nicely as creating the ‘Energia’ title and an eye catching plane livery, the Gravity workforce developed a full marketing campaign together with PR, content material and social, culminating in a spectacular webcast occasion, broadcast reside from studios in Sao Paulo and London.The launch occasion would improve optimistic model sentiments for Embraer and push prospects towards the corporate’s on-line sustainability hub.
The outcomesThe streamed launch occasion had over 250,000 views and drove 100,000 new subscribers to Embraer’s YouTube channel. Audiences started to suppose extra positively of Embraer’s inexperienced credentials – with sustainability share of voice up nearly 18% and ‘web sentiment’ for that matter rising by 28%, to 70.8%.”Our Energia idea plane are daring and viable options to the sustainability problem. The supply of the Event, the brand new title, the brand new livery and the related advertising program needed to match this boldness. Gravity executed it brilliantly. Credit should go to the entire workforce,” mentioned Maria Regina Cyrino Correa, world head of promotion technique at Embraer.This marketing campaign was a winner at The Drum Awards for B2B 2022. You can see all of the winners right here. The Drum Awards for Marketing are presently open for entry. Find out how one can enter now.
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