Evole OOH and Notion received at The Drum Awards for Out of Home 2022 within the International Global Campaign for its For Your Life’s Work: Notion’s First International Brand Campaign. Here, we discover out extra about what went into this profitable challenge.Notion is a collaborative workspace that helps arrange your information, initiatives, and plans in a single place. With over 20 million customers, Notion is already extensively common. Building on this success, Notion was able to put money into the following section of progress, setting a purpose to considerably increase consciousness by launching its first worldwide model marketing campaign.
The temporaryNotion’s purpose was to extend international model consciousness throughout a number of key markets, constructing familiarity and adoption amongst enterprise decision-makers in a B2C2B movement. And its plan was to make use of a media combine that leaned closely on OOH, together with social media, influencer advertising and marketing, podcasts, and TV.
The ideaOwing its success to these devoted followers who make up the Notion group, Notion determined to make use of real-life tales as inspiration for the marketing campaign. They needed to dive into the best way individuals have used Notion to chase their goals and discover their goal – whether or not that’s launching a product, planning a marriage, ticking off a bucket checklist, or the entire above.With this marketing campaign, Notion unveiled this new theme throughout its web site, adverts, social media, conventional and streaming TV, and even experiential pop-ups in New York, San Francisco, London, and Tokyo which drew 1000’s of attendees who clamored over the model’s merch and different treats. And after all, they launched billboard dominations throughout eight cities—in San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo, and Seoul.
To carry the idea ‘For your life’s work’ to life, Notion crafted three distinctive tales, with characters impressed by actual members of their group.The marketing campaign poses the query: How are you able to make time and area to do what’s most necessary to you? And additionally gave individuals a problem: Why don’t the instruments you utilize enable you try this?But Notion needs to assist one thing greater than simply saving time or doing extra for the sake of “getting extra finished.” And that begins with creating consciousness of what Notion can do.To do that, they positioned their creatives in areas that focused startups, digitally-native tech corporations, and B2B corporations. With executions within the fashionable tech hub Shoreditch in London; full of life Soho and Williamsburgs neighborhoods in New York; and fast-paced Shibuya space of Tokyo they have been capable of pique the curiosity of self-motivated, younger professionals (sometimes aged 18-35+). An viewers who’s prone to get enthusiastic about getting organized in Notion, who can then carry that enthusiasm into their workplaces, inviting others to make use of Notion with them.
The outcomesNotion was on everybody’s lips with digital and print OOH adverts in San Francisco, New York, Toronto, London, Paris, Dublin, Seoul and Japan. Notion was – and nonetheless is – all over the place with subway station dominations, larger-than-life handpainted murals, wild postings, metro takeovers, LED screens, freeway bulletins and extra.The marketing campaign reached over 1.5 billion impressions globally and now lays the groundwork for extra direct response efforts that may capitalize on Notion’s sustained momentum.“By inserting outside media throughout eight main cities, we achieved worldwide influence, sparking new dialogue in regards to the model and quickly accelerating our awareness-building efforts throughout the globe.” — Kira Klaas, Global Head of Campaigns, Notion gave the marketing campaign a robust on-line presence, together with a weblog submit and social media, the place they shared the method of making the murals. This led to over 56,000 reel views and over 6,000 likes.This marketing campaign was a winner at The Drum Awards for Out of Home 2022. You can see all of the winners right here. The Drum Awards for Marketing are at the moment open for entry. Find out how one can enter now.