The 2022 Digiday Awards winners illustrated how corporations are navigating revolutionary applied sciences and taking a stand for inclusivity. Many of this 12 months’s entrants and subsequent winners are additionally partnering with charities on large-scale initiatives and experimenting with new ways for Gen Z.
Inclusivity was at the coronary heart of why the judges, for instance, acknowledged Havas Atlanta and The Coca-Cola Company this 12 months. The partnership received Best Use of Influencer Marketing with a marketing campaign to bridge the pay fairness hole for BIPOC creators. Havas Atlanta and Coca-Cola contracted 20 BIPOC creators as half of the #ShareTheMagic TikTookay problem. While in 2021, TikTookay creators of colour had been incomes roughly 1/tenth of the compensation of their non-BIPOC counterparts, the contracted creators had been paid equitably for his or her contributions. To date, #ShareTheMagic has greater than 11.9 billion views, and Coca-Cola’s TikTookay deal with has grown by 71%.
Edelman earned a win for Best PR Campaign for the launch of ‘Cerving Confidence,’ a collaboration between the nationwide nonprofit Black Women’s Health Imperative (BWHI) and Hologic, Inc., a medical know-how firm primarily targeted on ladies’s well being. The marketing campaign encourages Black ladies to decide to their well-woman exams as half of self-care and to guard themselves in opposition to cervical most cancers. Grammy Award winner Ciara was chosen to launch the marketing campaign with a PSA video, which has acquired greater than 24 million views on Instagram. A social media natural carry survey carried out with Black ladies additionally discovered a 12-point carry in those that had been “very doubtless” to ask a pal or member of the family to schedule their well-woman examination or Pap check.
For Most Innovative Brand, a grand-prix class, Tropicana claimed the award for its success in pushing artistic boundaries and frequently modernizing the model. It was one of 14 manufacturers to land a spot on TikTookay’s 2021 Culture Driver’s List, demonstrating the energy of cultural relevance to catalyze enterprise efficiency by driving a major carry in advert recall and consciousness. In the spirit of innovation, Tropicana launched its personal limited-edition toothpaste that doesn’t damage the style of orange juice. The product’s sturdy social efficiency and constructive client sentiment highlighted an encouraging client response to the firm’s millennial-focused advertising technique.
Explore all the 2022 Digiday Awards winners under — together with a fast rundown of the applications and insights into why they received and what advertising groups can be taught from them.
Download the full information right here.
Full DA winners listing under:
Best Audio Campaign
Bloomberg Media Studios x PGIM – The OUTThinking Investor Podcast
Best Branding Campaign B2B
Best Branding Campaign B2C
Lil Jif – Publicis New York/Zenith/PSOne
Best Collaboration
VICE TV, adidas, MediaCom & Religion of Sports-Running While Black
Best Creative
Vaseline – “See My Skin”
Best Experiential Campaign
Edelman & eBay – Wear Em Out Store
Paramount+: Brand. Giant Spoon was the company behind the stunt, whereas Sky Elements offered the drones and Drone Dudes dealt with content material seize.
Best Gaming/Esports Campaign
American Eagle, Anzu, and Livetopia – Making The ‘AE Members Always Club’ in Roblox
Best Metaverse Marketing Campaign
Enthusiast Gaming, Mediacom and Adidas – Ozworld Fortnite Map
Best Multi-Platform Campaign
Carmichael Lynch & H&R Block – A Fair Shot
Best Organic Marketing Campaign
theSkimm’s #ShowUsYourLeave Movement
Best PR Campaign
Black Women’s Health Imperative and Hologic’s Project Health Equality – Launch of Cerving Confidence to Protect Black Women’s Cervical Health
Best Product Launch Campaign
ŌURA Health – Gucci x Oura Ring
Best Search Campaign
Wpromote & Intuit QuickBooks: Harnessing the Power of Holistic Search
Best Strategy Pivot
Deloitte Digital and NYU Langone Health
Best Use of Influencer Marketing
Havas Atlanta, Coca-Cola (The Coca-Cola Company), Formerly Known As, Social Center
Best Use of NFT
Best Use of Social
Vaseline – “See My Skin”
Best Use of Video
Reach Agency & Hulu – Only Rudys In the Building
Leader of the Year
Black & White Zebra – Ben Aston
Most Innovative Brand
Tropicana Brands Group – Tropicana
Most Innovative Independent Agency
Most Innovative Media Agency
Most Innovative Publisher
Most Innovative Technology Platform
Teads | The Global Media Platform
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