Earlier within the Fall, Citizen launched a brand new model id, with a renewed dedication to its values of setting the usual, championing fairness and doing what’s proper. Today, Citizen strikes one step additional in that dedication with the launch of its Inclusive Influencer Index report. Below are a couple of key info from this report:WHY: The worth of influencer advertising is obvious, however many firms nonetheless battle with constructing genuine relationships with numerous customers. The group have been pissed off with the dearth of knowledge on how ethnically numerous customers use and have interaction with a model’s advertising. This report goals to handle that. HOW: Citizen surveyed almost 2500 ethnically numerous customers and led focus teams with ethnically numerous influencers throughout North America. WHAT: Citizen’s analysis revealed 4 cornerstones of making trust-centred, genuine, inclusive influencer advertising: connections, channels, content material & dedication.
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