Hybrid working – 3 days per week required in our East London workplace.Direct studies – 1 x Marketing Executive
Hideout Festival is a number one digital competition on Zrce Beach, Croatia. From fairly humble routes, with only a few thousand individuals again in 2011, Hideout has grown to be one of many main digital music festivals in Europe. With massive crowds travelling from the UK to Croatia, the 5-day occasion spans day events, boat events and night headline units.
Our Marketing Manager will take care of mission planning and profitable supply of selling exercise throughout the important thing music competition account. They will handle the Marketing Executive and work intently with the Commercial Director to assist put collectively a greatest at school programme of strategic and tactical exercise which solutions all advertising and marketing goals while additionally engaged on web site on the occasion in June 2023.
You’ll assist to drive and enhance ticket gross sales, model consciousness and optimistic affiliation, and assist to coordinate advertising and marketing actions with varied inside and exterior departments comparable to enterprise growth, gross sales, design, PR, operations, expertise and senior administration. You’ll should be keen about music, music occasions and festivals and the candidate shall be accessible to work onsite at Hideout Festival, twenty third June – 1st July 2023.
CAMPAIGN MANAGEMENT & COORDINATION
Create and implement the advertising and marketing plan for the competition assembly advertising and marketing goals and greatest practices
Consistent planning, reporting, measurement and managing day-to-day advertising and marketing actions
Helping to formulate, oversee and keep exterior partnerships and relationships, together with PR / media companies, media companions, sponsors
Undertaking steady evaluation of aggressive setting and shopper traits
Helping to determine content material advertising and marketing alternativesWorking with information and insights to judge end-to-end buyer expertise throughout a number of channels and buyer contact factors
Implementing advertising and marketing plans for all launches through the marketing campaign and liaising with the varied exterior companies to ship content material throughout social, digital, mailers and so forth
Coordinating the sharing of property with exterior events, together with expertise representatives
CONTENT:
Formulating concepts for and creating content material for social media, mailers, web site and so forth. We work with freelance designers and videographers, however candidates who can create content material through Adobe suite shall be most well-liked
Writing copy for social posts, proposals, exterior output, promotion and the web site
Hiring, briefing and managing the relationships with videography and images groups who shall be tasked with capturing content material on web site and delivering this publish occasion
Managing paintings briefs and liaising with any companies concerned in creating content material for on-line, print & images
Manage any model property, brand, imagery and so forth, to be used by the remainder of the enterprise
WEBSITE & APP MANAGEMENT:
Manage web site upkeep, design and growth, and replace copy and pictures commonly
Ensure model is constantly introduced throughout web site
Manage any drawback and bugs on the web site with IT/Dev assist
Use google analytics and scorching jar, in addition to another instruments, to measure internet efficiency
Manage design and construct of the competition app with app builders
SOCIAL MEDIA & COMMUNITY MANAGEMENT:
Social media administration throughout Twitter, Instagram, Facebook, TikTok, YouTube
Curating and monitoring social media plans
Optimising social efficiency and guaranteeing the model is utilising greatest apply always
Researching, exploring and investigating new platforms, traits and tech that may push the model forwards. TikTok and Instagram Reels are the first progress areas for the competition at current. An excellent understanding of those platforms and a eager curiosity in rising social media platforms and traits is a should
Engaging in social listening and dialog
MAILER MANAGEMENT:
Manage direct e-mail advertising and marketing platform
Grow the neighborhood on our mailing checklist, and likewise commonly trim the database to take away inactive customers
Plan, design, create and ship out mailers, together with operating automated mailer campaigns primarily based on information segmentation, adhering to GDPR and different greatest practices
PAID ADVERTISING MANAGEMENT:
Oversee promoting technique and take into account extra areas of progress for the paid promoting marketing campaign
Work intently with promoting company to develop and handle paid social media campaigns
Manage google adwords marketing campaign
PR & INFLUENCERS
Working intently with PR group to ship an efficient press marketing campaign for the competition
Appreciating totally different sectors that the competition appeals throughout, and guaranteeing our PR group are participating with these by way of media partnerships, press journeys, activations and extra
Influencer advertising and marketing is turning into an more and more necessary a part of the technique – we’re on the lookout for somebody with an understanding of this house, and concepts about the way to create participating influencer content material, on-site but in addition by way of the competition marketing campaign lifespan
Manage advertising and marketing associated actions with sponsors, together with coordinating campaigns and competitions, common conferences to grasp wants, and aiding them on web site to make sure activations & content material capturing goes to plan
REPORTING & BUDGET MANAGEMENT:
Assist the Marketing Executive with reporting to the group on weekly actions and the outcomes
Create in depth month-to-month advertising and marketing studies
Work with the group on evaluation and perception to assist assist enterprise choices
Be answerable for annual advertising and marketing price range. Plan the spend throughout all the competition marketing campaign, work intently with administration on log off, and monitor all year long, optimising spend and altering tact the place outcomes dictate
Work intently with accounts to make sure invoices are paid, receipts are managed and cashflow expectations are met
A confirmed observe document of dealing with massive marketing campaign budgets with competency and aptitude is anticipated
ON SITE MARKETING MANAGEMENT (twenty third June – 1st July):
Working intently with Marketing Executive and Marketing Assistant to handle a 360 in-event advertising and marketing plan throughout the web site, app, social media, promoting, mailers, PR media, influencers, sponsors, artists and companions
Coordinate with PR group on disaster communication and help PR group on web site to facilitate 50+ press and media attendance
Coordinate with operations and journey administration commonly concerning all info wanted for patrons
Manage photographers and videographers to hit content material goals on day by day movies and pictures showcasing the occasion
Coordinating with sponsors on web site to ensure their goals are met
Representing the model on the occasion and managing relationships with associate manufacturers
Management of after occasion buyer survey and advertising and marketing report
SKILLS & ATTRIBUTES
Proven observe document of music occasion advertising and marketing with 3-5 years of related expertise
Entrepreneurial, hands-on, enthusiastic, artistic with a love of music and dwell occasions
Excellent written English and numeracy expertise with good eye for detai
Intellectually curious with an analytical and process-oriented mind-set
Excellent communication and presentation expertise
Knowledge of GDPR and advertising and marketing greatest practices
Ability to handle social media content material and platforms together with Facebook, Twitter, Instagram, TikTok & YouTube, Adobe, WordPress, Excel, Word, Powerpoint and Keynote functionality important.
How to use:If you’re , please apply under with a brief cowl letter letting us know why you’re an amazing match for the position, an updated CV and please element your discover interval.
The cut-off date for purposes is sixth January 2023, although we shall be starting the interview course of as and when purposes are submitted. Please apply ASAP to keep away from disappointment.
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