As our Creator Economy Database reveals, influencer advertising is a crowded subject. The two-year previous startup Howl hopes to stand out by specializing in a wide range of collaborative instruments on its market for creators and retailers, together with Samsung and Sephora. The startup has raised $27 million in Series A funding led by enterprise agency Highland Capital Partners, The Information is first to report. “There are dozens of merchandise which can be largely creator databases. They offer you entry to a listing of companions, however it ends there,” Li Haslett Chen, Howl’s CEO and founder, a former McKinsey advisor, mentioned in an interview. Howl, as an alternative, matches retailers with creators, and surfaces info comparable to real-time gross sales knowledge and merchandise a retailer needs a creator to market. Advisers to the corporate embrace David Fischer, the previous chief income officer at Meta Platforms, and former Slack CMO Bill Macaitis.
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