The editors at Solutions Review have curated this checklist of essentially the most noteworthy MarTech information from the week of December sixteenth. This round-up covers bulletins and updates from corporations like Qualtrics, Zoho, Crownpeak, and extra.
Keeping tabs on essentially the most related CRM and MarTech information might be time-consuming. As a outcome, our editorial group goals to summarize the week’s prime headlines within the advertising know-how panorama. The Solutions Review editors will compile a weekly round-up of vendor product information, mergers and acquisitions, enterprise capital funding, expertise acquisition, and different noteworthy MarTech information. With that in thoughts, right here is a number of the prime MarTech information from December sixteenth.
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Top MarTech News From the Week of December sixteenth, 2022
Casted Reveals a New Program for Startups
Casted—a podcast and video advertising platform for B2B entrepreneurs—has revealed Casted for Startups. The new program will present qualifying startup corporations entry to the Casted platform at a reduction of as much as eighty-two % of Casted’s customary pricing, serving to them maximize the standard and measure the success of their podcast and video advertising content material. To qualify, startup organizations will need to have 50 or fewer staff and have raised lower than $10 million in capital funding.
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Crownpeak Acquires Attraqt to Expand its DXP Offerings within the E-Commerce Market
Crownpeak, a digital expertise platform (DXP), has acquired Attraqt, an omnichannel AI-powered product search, advice, and merchandising software program for the e-commerce market. The acquisition will assist Crownpeak broaden its composable digital expertise product choices with e-commerce-specific capabilities, complement its worldwide enterprise buyer base, and develop its world power with Attraqt’s focus within the United Kingdom, France, and Germany.
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Drupal Releases the Newest Update for its Open-Source CMS
Drupal, an open-source content material administration system for corporations of all sizes, has launched a brand new improve for its software program platform. With Drupal 10, the corporate is introducing new instruments to assist builders and customers enhance how they develop versatile, structured content material for dynamic internet experiences. The enhancements embrace a “modernized” backend look, improved website builder instruments, streamlined content material authoring options, upgraded person expertise, and extra. Drupal 10 is constructed on the newest Symfony 6.2 model and is offered now.
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Matik Launches an App for Salesforce
Matik, an automation platform designed for data-driven content material, has introduced the Matik App for Salesforce, a device that permits customers to create custom-made, data-driven Google Slides and Microsoft PowerPoint shows with out leaving the Salesforce platform. The app pulls information from Salesforce and builds Google Slides or Microsoft PowerPoint decks with textual content, tables, charts, and photos that customers can edit and personalize as wanted. The Matik App for Salesforce additionally tracks the content material customers create inside Salesforce to allow them to search for previous shows or create experiences.
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Qualtrics Introduces New Innovations to its Experience Management (XM) Platform
Qualtrics has introduced a number of improvements for its expertise administration resolution suite to assist corporations enhance their understanding of buyer wishes and ship personalised experiences in real-time and at scale. The up to date options embrace an enhanced Experience iD (XiD) dashboard expertise, automated workflows that present actionable insights to assist customers develop personalised experiences, and the potential to view and join buyer expertise information from a single dashboard.
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Salesforce Announces its New DevOps Center
Salesforce has introduced the final availability of DevOps Center, a brand new product designed to assist groups enhance how they collaboratively develop, check, and deploy customized know-how options throughout the Salesforce ecosystem. The DevOps Center contains options for custom-made pipelines, monitoring adjustments, integrating with Source Control, organizing work, and visualizing the deployment pipeline. The product is offered right now at no extra value in most Salesforce licenses.
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Solutions Review Names 2023 Vendors to Watch within the CRM and Marketing Automation Marketplaces
As a part of the WorkTech Insight Jam, the group at Solutions Review compiled an inventory of MarTech software program suppliers value watching within the coming 12 months. These Vendors to Watch have met a minimum of two of our 5 factors of inclusion and signify to some extent the evolution of {the marketplace}. It’s in that spirit we flip our consideration to the rapid future. Learn why BenchmarkONE, Drip, Forsta, HCL Unica, Jabmo, Klaviyo, Sendinblue, Thryv, and Virtuous made the checklist within the article beneath.
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Unanet Receives a Strategic Investment and Expands its Executive Team with New Board Members
Unanet—a supplier of project-based ERP and CRM options for presidency contractors (GovCons), engineering and building (AEC), and structure corporations—has acquired a brand new spherical of strategic financing from Onex Corporation. The funding will assist the corporate speed up its go-to-market methods, product innovation, and progress methods. Alongside the funding, Unanet additionally introduced that it appointed three new board members for the corporate’s govt group. New board members embrace Tony Catalfano, former CEO of Worldplay U.S., Zach Levitt, Senior Principal of Onex Partners, and Jim Reagan, Former Executive Vice President and CFO of Leidos.
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Zoho Details New Features for its Zoho Desk Platform
Zoho has launched a number of new instruments for Zoho Desk, its customer support platform. The new options are designed to assist customer support groups meet altering buyer and enterprise wants. Features embrace an up to date person interface and capabilities that mix human-driven and bot-powered conversational service experiences to assist brokers enhance engagement, ship beneficial buyer experiences, reduce friction, and take away the guesswork for service representatives.
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