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Content advertising groups from a mess of industries throughout the globe perceive a factor or two about video content material creation pains. From the dearth of enhancing experience to inadequate instruments to generate giant volumes of content material, it’s a tough area that each marketer must navigate.
On as we speak’s episode of Startups On Demand, I’m joined by Danielle Dafni, CEO, and Co-Founder of Peech – an Israel-based startup that’s set to revolutionize the content material creation business with the introduction of the primary and solely good computerized video enhancing and administration platform.
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Today, Danielle talks concerning the launch of their newest product, Peech 2.0, how they leverage Generative AI, NLP, and machine studying, and what makes this platform completely different from different video options out there.
Omri: So, inform us one thing about your self and your background in video enhancing and managing media.
Danielle: I used to be truly a part of the video business my entire life. When I made a decision that I needed to develop into knowledgeable video editor, I purchased my first video enhancing station and I made a decision to be a freelancer.
I began working with corporations the place I realized all the pieces, not simply concerning the video business or the right way to create movies, but additionally how movies play a vital function within the advertising effort of huge corporations and the way they use it. I observed that there’s a selected kind of video, all of the verbal content material movies: the movies the place you possibly can see the presenter sitting in entrance of a digicam and simply offering info.
For me, as a video editor, it was very straightforward to work on, as a result of what I wanted to do again then was perceive the content material and visualize issues, but it surely didn’t take me a number of time to do, however then again, it was very costly for the businesses, they usually didn’t succeed to construct like a machine to create a lot of movies, so that is when the concept of Peech got here into my thoughts.
Omri: You guys are about to launch Peech 2.0. Can you inform us one thing about this new product and what we will anticipate?
Danielle: One of the issues that we mainly are doing is take my arms and exchange them with know-how. For content material advertising groups, what you want is to have the choice of producing limitless movies very quickly, and to just be sure you publish new content material each 2 days.
So, we developed a versatile machine that you simply, as a content material advertising group, simply should calibrate primarily based in your model tips or advertising wants. And inside seconds, the Peech platform simply takes the fabric of the verbal content material video, analyzes the content material itself, and visually packs it inside seconds.
Another factor we needed them to really feel like is that they’ve the independence to do it themselves – with out the dependency on video editors, graphic designers, After Effects consultants, and many others. to have the ability to create limitless variations for every video to allow them to generate a couple of hundred a month.
Omri: Since the pandemic, there’s been an increase in video answer platforms because of the recognition of Tik Tok, YouTube shorts, IG reels, and many others. What makes you guys completely different from the remainder of the competitors?
Danielle: I don’t suppose the story is about video particularly. I feel the story is way greater than that as a result of we’re speaking about content material. From video, you possibly can obtain an audio or a textual content – video is simply the place to begin.
So one of many issues we would have liked to verify of is that we’re not doing the identical issues with the opposite options as we speak. But we did ask content material advertising groups, “why are you not utilizing the opposite platforms?” and one of many issues we realized is that they don’t have the information and experience of a video editor.
The different factor we do in another way is mainly analyzing the content material itself, so we study all the pieces concerning the firm, the context, and crucial phrases and sentences that we have to emphasize. Basically, Peech is aware of the right way to deal with content material, visualize it, and exchange these consultants to assist companies save money and time.
Omri: Peech is named “Peech AI.” Can you inform us extra about how the know-how inside Peech works, significantly AI and NLP?
Danielle: It’s all concerning the context. It’s all about understanding the context itself and producing movies particular to a specific firm. From that content material, we perceive the context so we all know what’s the best music for this video. Generative AI, for instance – we’re in a time the place you possibly can create something on-line with these superb instruments.
You simply want to write down a sentence and you’ll get a picture. You simply want to explain what temper you’re in and you’ll get the music you need. What Peech does is to take all these kind of content material – the music, the audio, the voiceover, the picture, the footage, and our job is to merge them collectively to create a video that’s distinctive and customized for this group to have the ability to present them the advertising outcomes they want. So it’s not nearly creating a chunk of video – it’s about creating a method.
Almost 50% of shoppers have to see a minimum of 5 items of content material earlier than they contact your salesperson, so it is advisable be on the market. You have to be not simply on LinkedIn or Facebook. So we use all our AI and machine studying capabilities to guarantee that all of it begins with the content material itself. So you and I, we gained’t get the identical video.
Omri: We talked so much about Peech and its tech capabilities. Who is that this product for?
Danielle: So we flip to content material advertising groups as a result of mainly, that is their aim: to create extra content material, higher content material, and reap the benefits of the content material they have already got. So we wish to present them with the best software. I can’t say that we don’t have prospects proper now which might be influencers, and folks that create digital content material, and many others.
But this isn’t our fundamental audience only for one cause: the content material advertising groups have an actual drawback which is the lack to get essentially the most out of the potential with what they should do their job proper. From our perspective, we wish to design this software for them to offer all of them their wants.
The solely factor we see that hinders them to do their job amazingly is the dependency they’ve on exterior web sites {and professional} consultants, and it doesn’t make any sense as a result of on the subject of content material advertising, the content material is the difficulty – not the video enhancing or the visible parts. So we have to guarantee that the automated model will probably be ok for them so they are going to be capable to publish it with out even touching it.
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