Potential holidaymakers invited to unleash their sense of adventure on the Isle of Wight

Potential holidaymakers invited to unleash their sense of adventure on the Isle of Wight

A Visit Isle of Wight video advertising and marketing marketing campaign begins this week, inviting guests to think about the Island from one other level of view.

The marketing campaign, which started on Sky yesterday (twenty sixth December 2022), will characteristic an upbeat dance favorite for the first 4 weeks.

Consider the Isle of Wight from ‘one other level of view‘Point of View’ is a well-liked monitor by Italian digital pop act DB Boulevard which reached quantity three in the UK official singles charts in 2002 and gives the excellent soundtrack to encourage guests to think about the Isle of Wight from ‘one other level of view’.

Family focus The advert is anticipated to be seen practically 900,000 instances over a interval of 4 weeks, after which the music will change, and targets households in a geographical band which stretches throughout England, from Bristol to South London and from north Hampshire to south Buckinghamshire.

Running alongside that shall be a focused mail drop in sure cities in these areas, reaching over 120 thousand properties.

Showcasing all the great issues that make the Isle of Wight so specialLou Collins, Marketing Manager at Visit Isle of Wight mentioned,

“We are thrilled to lastly launch our newest Sky AdSmart TV advert. Challenging perceptions of the Island, the video showcases all the great issues that make the Isle of Wight so particular.“See the Island from a distinct level view of view and ‘Say Yes’ to an adventure like no different in 2023.”

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