Sanjay Vakharia
Spykar, the homegrown denim put on model in India, has carved out a particular place for itself within the nation and is giving a troublesome competitors to worldwide manufacturers like Levi’s. The model is claimed to be one of many fastest-growing within the nation.
Sanjay Vakharia, CEO, Spykar, spoke to BestMediaInfo.com concerning the model’s plans in 2023 and additionally revealed different particulars about their technique for reaching out to customers.
“We need to turn out to be the second-largest model in denim in India, we’re presently oscillating between quantity two and quantity three. 2023 can be an necessary yr for us to get into that area. Spykar has a really distinctive place in India, it’s in all probability the one model that gives denim as ‘style’. The remainder of the denim manufacturers really are vying for the ‘basic denim’ area. These guys really battle with one another for the customers. Whereas Spykar has a really distinctive positioning with respect to its customers,” said Vakahria.
Marketing plans in 2023
According to Vakharia, the model will focus on content material advertising and marketing and creating on-ground IPs to appeal to audiences this yr.
“Spykar is likely one of the largest offline denim gamers with a major presence so far as retail shops are involved. It’s a two-pronged technique for Spykar; so far as our mediums are involved. One is to communicate to our audiences who’re youthful by way of digital, and to the prevailing viewers who has skilled Spykar first-hand by way of our stores.”
“We can be doing lots of internet affiliate marketing moreover social media. We are going to go a bit stronger and extra bullish on creating on-ground properties and IPs for the model. We’ll have a 360-degree marketing campaign constructed round sure properties which we will affiliate with. There can be lots of on-ground occasions taking place and digital and social media may also be necessary,” said Vakharia.
Talking about how will their advertising and marketing stand out from the opposite manufacturers in classes he stated, “At Spykar we have now tried to stroll away from having anyone explicit superstar. That is as a result of we speak to very younger individuals who don’t want to get typecast particularly by celebrities who’re speaking to them. We really feel that each younger particular person is a star in their very own approach.”
“Building IPs for manufacturers has turn out to be crucial as a result of that approach manufacturers can management what content material they put out. That is the best way Spykar can be going to take. Content can be really driving our communications throughout all these channels and we can be very excessive on content material advertising and marketing,” he added.
The model has been working with an in-house workforce up to now for all their advertising and marketing and promoting. Asked if they’re on the lookout for artistic companions, Vakahria stated, “We are working with our personal inside workforce for the final three years now and have been fairly pleased with it. We have began to look out for companions who can work with Spykar.”
Vakahria additional revealed that also they are launching an intimate put on model – known as ‘beneath denims’ – which can be rolled out quickly.
On social commerce
According to Vakahria, whereas the model is an enormous believer in reaching out by way of retail shops, e-commerce and social commerce platforms assist serve clients higher.
“For certain e-commerce or social commerce isn’t competing with my offline area. All of them put collectively assist us service our customers higher, from that perspective, I believe we really feel that we’re very completely satisfied that there’s one other channel growing for us to attain audiences. Every gross sales channel brings in its personal particular and focused audiences. That ultimately provides to the model’s connection and alternative to increase its revenues. From that perspective, it is the most effective issues that may ever occur to a model.”
“We really feel social commerce will develop the market and we’ll have a really totally different set of those that we’ll have the ability to speak to. We’ll have to do one thing attention-grabbing for them, we can have to create sure product strains that are meant for them,” he added.
Talking concerning the model’s influencer technique, Vakahria stated, “Influencer advertising and marketing means the particular person is influencing the viewers to purchase your product. The traits and the traits of the influencer even have to add to the model’s worth, and not take something away from it. We are very acutely aware of the those that we work with, and who will ultimately propagate spiker and amplify the model.”
“So going forward, we’re doing lots of actions round influencers, I believe sooner or later in time, we’re going to sort of create a set of influencers who’re extra fixed with Spykar,” he concluded. [email protected]
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