Avi Bhojani, group CEO, BPG stated three pivotal moments have formed BPG during the last three a long time.
Viju Varghese, Souheil Arabi, Darius LaBelle and Avi Bhojani gesture throughout {a photograph} after the promotion of employees members to make sure profitable execution of transformation technique. — Supplied photograph
Published: Thu 5 Jan 2023, 6:43 PM
On the again of an unprecedented quantity of latest business wins, award-successful company BPG (Bates PanGulf, a part of WPP) is present process a strategic transformation geared toward strengthening its specialist consultancy providers and assembly consumer wants.
Underpinned by a digital first, built-in by intent positioning, the transformation goals to create a simplified, silo-free organisation; able to seize alternatives across the Mena area. Revenue from these latest wins alone will clock over $6 million.
Avi Bhojani, group CEO, BPG stated three pivotal moments have formed BPG during the last three a long time.
In 1995, he stated BPG 1.0 was born after successful an built-in mandate from the Dubai Government to construct and execute Dubai Shopping Festival.
“We developed into BPG 2.0 in 2003, after successful mandates for public advocacy in Iraq. It’s now time for BPG 3.0 after a major, recreation-altering artistic win in Saudi Arabia, crowning a bunch of wins by way of 2022,” Bhojani stated.
“We are reworking into an agile built-in company, capable of scale up swiftly to fulfill consumer calls for and ship disruptive work in a quick-evolving industrial panorama. With our consumer-centric technique and execution, we sit up for constructing and strengthening many extra Mena manufacturers in 2023 and past,” he stated.
A number of multi-sectoral business wins will complement a strong pipeline of current work in 2023. Notably, this consists of Jumeirah Group after BPG bagged the remit for design, content material, and artistic for the worldwide luxurious lodge firm, which operates a world-class 6,500+ key portfolio of 25 luxurious properties across the Middle East, Europe, and Asia.
BPG’s multi-12 months remit with one of many Sultanate of Oman’s bigger banks consists of delivering model, promoting, content material, and CX across the nation, in addition to supporting regional enlargement. BPG’s wins in fiercely aggressive pitches in opposition to world community and impartial businesses testifies to the facility of its compelling built-in by intent providing.
Other vital latest new business wins embrace GROHE, Kwai, Titan Eyewear, and Zayed Sustainability Prize within the UAE and Assima Hospital, Dhaman National Health Insurance, Ooredoo Telecom and Weyay Bank in Kuwait.
Mandates embody built-in advertising, communications, influencer advertising, artistic promoting, branding, media providers, digital and efficiency advertising, social media, and content material administration.
BPG will proceed its enlargement trajectory in 2023, with 15 key hires across PR, Media, UX, content material and artistic within the UAE. The company’s strategic transformation is powered by a reimagined construction and business processes to ship silo-free, location-agnostic and consumer-centered built-in options. Solutions such because the BPG CX Multiplier harness the facility of knowledge, expertise, artistic and technique to fulfil prospects’ wants. Notably in 2023, BPG will provide productisation to fulfill particular consumer wants, priming the company for better scalability and success.
Staff promotion
To guarantee profitable execution, Souheil Arabi has been promoted as chief working officer, BPG Group. Souheil will oversee BPG’s Mena-wide enlargement, consulting and productisation initiatives, along with consolidating the Kuwait follow. A BPG veteran since 2001, Souheil has constructed BPG Kuwait into the nation’s main company, in demand for award-successful, digitally savvy built-in options, developed and delivered by a multicultural group.
“We are excited to welcome 2023 with a effectively-articulated imaginative and prescient, clear execution plan and disruptive work with some unbelievable purchasers and manufacturers. BPG’s success has been constructed on our steady evolution and collaborative tradition,” Souheil Arabi stated.
“With this transformation, we go a step additional: leveraging expertise to create an agile, built-in and collaborative platform, constructed round exceeding consumer wants and creating buyer delight, retaining our prospects’ wants on the coronary heart of all that we do,” he stated.
Darius LaBelle has been promoted as president, BPG UAE, and Viju Varghese has been promoted as president, BPG Kuwait. Ketaki Banga has been appointed chief communications officer, and Mark Soufiar has been appointed chief media officer.
Aaron Arthur is now chief artistic providers officer, overseeing Kuwait’s artistic output in addition to constructing a cloud-based mostly distant providers providing. Ramy ElSakka, chief artistic officer will oversee all branding, artistic and content material output out of Dubai.
“Our groups, construction, and providers are designed to construct on the BPG CX Multiplier, by way of which we use information and human insights to ship focused private messages across digital and bodily channels,” Darius LaBelle stated.
“We can actually put prospects on the coronary heart of each our technique and our product by leveraging built-in groups in content material, comms, media, information, expertise, and model on each transient. It’s an thrilling proposition, as evidenced by our 2022 successes and new business wins.”
BPG is engaged on a unified buyer expertise by way of its full-service hubs in Dubai and Kuwait, supported by distant expertise from North America and Europe to Egypt, Lebanon, India, Indonesia and the Philippines. Its strategic transformation is impressed by tradition, powered by information-pushed insights, human by design and built-in by intent.
Born in Dubai greater than 4 a long time in the past, BPG has at all times been a part of the expansion and evolution of the Mena area. Its silo-free tradition integrates all its disciplines, from promoting and public relations to media shopping for, digital advertising and extra, right into a unified providing constructed round prospects’ wants.
Key Takeaways
• BPG 3.0 is able to disrupt the regional business panorama with its digital first, built-in by intent positioning and a simplified construction to spice up agility, resilience, and effectiveness
• BPG’s host of latest business wins embrace a futuristic actual property growth in Saudi Arabia, presumably essentially the most coveted regional artistic pitch of the 12 months
• One of the primary businesses within the Mena area, BPG continues its enlargement trajectory in 2023, with 15 key hires across PR, Media, UX, content material and artistic within the UAE
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