Welcome to the Emirates Woman weekly sequence ‘How I got my job as…’ the place we converse to some unimaginable entrepreneurs, businesswomen and consultants primarily based within the UAE and globally to seek out out about their profession paths that led them to the place they’re now; what their day by day routines appear to be; the recommendation they’d give to these beginning out; and the hurdles they’ve needed to overcome.
This week we chat with Dina Almalik, the marketing manager at Flowers.ae, to grasp how the floral boutique produces distinctive content material that displays the model’s imaginative and prescient and values.
From wedding ceremony flowers to company occasions, Flowers.ae has a whole vary of luxurious bespoke collections to cater to each shopper’s wants. As the UAE’s main floral boutique, they provide supply all through Dubai and the UAE with flowers imported from Holland and Colombia with impeccable customer support. With blooms obtainable for any event, every association is hand-tied and superbly wrapped with the best florals starting from tulips to hydrangeas.
Emirates Woman sat down with the model’s marketing manager to study her profession path and the way she translated her ardour for content material creation into this function.
What was your favourite topic at college?
Growing up, I was at all times fascinated by the Sciences, particularly Physics and Chemistry, which I excelled at in High School. On the opposite hand, I have at all times had a expertise for portray, and have pursued that topic in depth all through faculty. Colorful, summary work sparked my curiosity probably the most. Coincidentally, I now know that my present function requires me to be a logical inventive thinker, which explains my ardour for each topics.
What was your first job?
After acquiring my Architecture diploma in 2015, my first job was at Art Dubai as a Project Manager within the first version of Dubai Design Week (DXBDW15). My profession has then taken a special route as I have found my ardour for Business and Marketing and moved on to pursue that by means of buying a Master of Science in Marketing from King’s College London.
What introduced you to Dubai?
My dad and mom moved to Dubai in 1994 to start out their very own enterprise. As a end result, I have been dwelling in Dubai since I was three years previous and I am extraordinarily lucky to have been raised in such a contemporary and fastest-growing metropolis. Dubai provides plenty of thrilling profession and enterprise alternatives, drawing numerous abilities from the world over, and changing into ‘town of alternative’. I think about Dubai to be my house and I can’t see myself dwelling wherever else.
What impressed you to enter the flower house and be part of flowers.ae?
I have at all times been in love with flowers and the that means they carry. I am impressed by the memorable experiences we’re capable of create for the shopper. It is extraordinarily rewarding to be part of somebody’s particular moments in life even when it’s within the smallest and least obvious manner. It brings me pleasure to witness individuals’s reactions once they obtain our floral preparations. Imagine with the ability to make somebody’s day by simply delivering a few flowers. To have the facility to show somebody’s day round and make somebody comfortable! Moreover, I get nice pleasure being part of a workforce that spreads the language of affection in lots of types, from the beginning of a kid to a marriage proposal. Over the years, Flowers.ae has been trusted by hundreds of individuals to ship messages of affection. With this belief, there’s a nice duty that we take very significantly and is enshrined in our model and the driving philosophy of the corporate.
Talk us by means of the inspiration of your marketing campaigns.
The inspiration behind all of our marketing campaigns lies within the alternative to ship feelings by means of our model and its merchandise. WOW is the primary goal in all of our marketing campaigns. We make investments closely in high-quality content material that could be a true reflection of our flower preparations and the particular moments they have fun. In my opinion, the UAE may be very numerous and is a nation of various languages with a typical love and appreciation of flowers which has been an awesome contributor to our success. Whatever language you converse, receiving flowers from a buddy liked one, admirer, or enterprise associate at all times invokes a way of happiness. All of this is mirrored in our content material and marketing campaigns that goal to evoke the individuality of those events.
What are the important thing components of your function?
I am chargeable for growing, implementing and executing strategic marketing campaigns for Flowers.ae with a excessive emphasis on strong model consciousness campaigns that concentrate on buying potential clients and retaining current ones. Key facets of my function embrace main and managing a inventive workforce, performing market analysis, and designing inventive campaigns which exhibit merchandise that buyers will love. Our marketing methods concentrate on digital and content material marketing with story-telling at its core; crafting narratives that elevate the model. Additionally, I spend a while evaluating rising market tendencies and upcoming events. I additionally be sure that our florists act as your go-to gifting guide. Upset your spouse? Send her our 365 rose association, a rose for every day of the 12 months. Did your buddy get promoted? How about some sunflowers, representing the enjoyment of the event?
Talk us by means of your day by day routine.
My day begins at 7am when I first arrive at the store and begin by gathering my ideas and concepts for the day earlier than my workforce arrives. The marketing workforce arrives at 8am. We sit collectively as a workforce to undergo the information we have now gathered and analyse the patron habits to particularly tailor our marketing efforts primarily based on our buyer’s wants. We then talk about what sort of content material we wish to concentrate on for the day together with the kind of flower preparations to advertise, the event to concentrate on, and the model of content material we wish to painting. Afterward, the enjoyable a part of our job begins, which is content material creation.
What recommendation do you’ve for anybody trying to observe in the identical footsteps?
If there’s one factor I realized from spending my college years acquiring my structure diploma, it’s to not be afraid to alter your profession path. You might imagine that life is dictated by your academic diploma and your years of expertise in a single area, nonetheless, don’t be afraid to experiment with new issues, ultimately, you’ll uncover one thing that you’re actually obsessed with and may excel in. On the opposite hand, my marketing recommendation could be to concentrate on digital and content material marketing. Create content material that may be very relatable to the patron, marketing is in any case a sport of relevance. It is equally essential to focus in your management expertise and put money into your workforce as they’re thought of to be the pillars of your success. Moreover, do your analysis and perceive your viewers. Use knowledge analytics to grasp your shopper’s habits and tailor your marketing efforts accordingly. Be relatable, and related and strike an emotional response to construct a base of loyal clients.
What is one of the best piece of recommendation you ever obtained?
The greatest piece of recommendation I have ever obtained was from the founding father of Flowers.ae, Garreth Knowd, who informed me to concentrate on producing marketing content material that evokes emotion within the shopper which is able to make all of the distinction and enable you to stand out in opposition to rivals in this saturated and sophisticated market. He added, to at all times be related and relatable to the patron which is able to end in a long-term relationship constructed upon belief and loyalty.
And what’s the worst?
The worst recommendation I have ever obtained was to steer clear of partnerships and collaborations. I imagine selecting the best partnership can function a key to the model’s success and probably speed up its progress. Working in collaboration with different luxurious manufacturers can considerably impression the trajectory of the model. The key lies in selecting the best model to collaborate with, with a deep and significant goal driving this collaboration.
What has been the largest problem you needed to overcome?
One factor is definite, we stay in a dynamic and technological period, which implies companies have to be extraordinarily adaptable. To thrive, manufacturers must undertake new behaviors to remain related and benefit from all of the improvements in Artificial Intelligence by adopting a forward-thinking strategy. You can’t run away from rising applied sciences, you’ll have to embrace them and begin wanting at methods to include them into your model.
What are the long run plans for Flowers.ae?
Flowers.ae has fully revolutionised the floral business by adopting a customer-centric technique that focuses on creating one of the best expertise for the shopper, by means of providing the best service. We’re your consultants. We go above and past in creating flower preparations that can make that special day extraordinary and unforgettable. As for the long run, Flowers.ae will proceed to develop, improve its market share and improve its place within the floral market because the area’s go-to luxurious florist. Moreover, we are going to proceed to raise the shopper expertise by means of the personalization of each touchpoint within the journey while providing a seamless e-commerce flower supply service.
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