Apple TV+ has made a key rent for its high advertising job, and it’s a giant “get.”
Ricky Strauss, greatest identified for promoting “Star Wars” and Marvel films to the world, has been named head of Apple TV+ advertising. In his new function, Strauss will oversee the campaigns throughout unique sequence and movies for the streamer, which is led by heads of worldwide video Zack Van Amburg and Jamie Erlicht. Strauss will probably be half of Apple’s advertising communications group, serving underneath its vp, Tor Myhren. He will probably be primarily based in Culver City. Apple TV+ just lately launched “Emancipation” with Will Smith, and scored with the likes of “Ted Lasso” and “CODA,” final yr’s greatest image winner on the Oscars.
Strauss joins as Apple TV+ has made some adjustments to its advertising group, with the likes of movie advertising chief J.P. Richards and video advertising head Chris Van Amburg leaving the corporate over the previous yr.
Previously, Strauss served for greater than 9 years at Disney, the place he most just lately served as president of content material and advertising for Disney+. In that function, he helped information the launch of the service and likewise acted as president of programming for Hulu and Disney+.
Before making the transition into manufacturing, he was president of advertising for The Walt Disney Studios, the place he labored on such blockbusters as “Star Wars: The Force Awakens,” “Rogue One: A Star Wars Story,” “The Avengers,” “Captain America: Civil War,” “Guardians of the Galaxy,” “The Jungle Book,” “Cinderella,” “Maleficent,” “Beauty and the Beast,” “Frozen,” “Moana” and “Incredibles 2.” Their success made him one of probably the most revered figures within the movie trade.
Strauss joined Disney after seven years as president of Participant Media, the place he labored on “The Help,” “An Inconvenient Truth,” “The Cove” and “Waiting for “Superman.” Many of these movies had social justice campaigns.
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