Digital marketing firm based in Colorado Springs gets a branding facelift

Digital marketing firm based in Colorado Springs gets a branding facelift

Jan. 11—A well-known “face” in the Colorado Springs enterprise and know-how neighborhood is getting a makeover.SocialSEO, a firm that focuses on digital marketing, modified its title to Intero Digital to extra precisely mirror the corporate’s big selection of providers as they grew over the previous a number of years to incorporate a broader scope of choices past SEO (website positioning).”Now we … (have greater than) 15 providers with our aim in thoughts being to turn into type of a one-stop store for digital,” mentioned Greg Walthour, co-CEO of Intero Digital. “We’re providing your complete suite of digital providers to our purchasers.”The new title Intero comes from the Italian phrase for complete — referencing the breadth of digital marketing merchandise the corporate touts. Intero’s marketing divisions expanded since 2016 from website positioning to include seven entities that function beneath the Intero title and deal with search engine marketing (SEM), social media, Amazon, PR, content material marketing, and internet design.”We did it as a result of our purchasers requested us to, and we expect that being multiservice makes it a lot simpler for our clients,” Walthour mentioned. “And it permits us to ship all of the providers they want in one place.”Founded in 1996, Intero was a consulting company that step by step shifted from consulting to turn into a enterprise, Walthour mentioned. By 2008 the corporate was primarily centered on website positioning till 2016 when it began to department out into different digital providers.The firm now has about 1,500 clients worldwide. The common Intero buyer has annual income in the vary of $3 to $50 million.Sign Up for Springs AM UpdateYour morning rundown of the newest information from Colorado Springs and across the nationSign UpView all of our newsletters.Success! Thank you for subscribing to our publication.View all of our newsletters.”We’ve had a lot of progress in the final a number of years,” Walthour mentioned. “We’ve been a very aggressive firm … we have additionally had some good tailwinds with the expansion of digital.”Story continuesThe firm, which plans to proceed to be based in Colorado Springs, intends to increase its 25,000 sq. toes of workplace house as Intero grows.About 100 Intero workers are based in Colorado Springs.Intero’s headquarters at 5475 Mark Dabling Blvd. will replace its signage on the west- and south-facing sides of the constructing.”The title change is one thing we’re enthusiastic about,” Walthour mentioned, “There’s been a lot of progress and anticipation for constructing the staff. We’re wanting ahead to what’s subsequent.”

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