The company shall be chargeable for the social media handles and digital campaigns of the legacy e book writer.Mumbai-based digital communications company Oktobuzz has gained the social media marketing mandate of HarperCollins Publishers India. The company shall be chargeable for the social media handles and digital campaigns of the legacy e book writer. Oktobuzz will even work with the model on enhancing their general model presence by means of data-led digital communication and different mar-tech tasks. HarperCollins Publishers India Pvt. Ltd., a wholly-owned subsidiary of HarperCollins Publishers Ltd., UK, got here into being in 1991 and shall be celebrating 30 years in India this 12 months. HarperCollins, has been a writer to a number of bestsellers for over 200 years, globally. In India, aside from representing some of the best publishers world wide, HarperCollins India has additionally gone on to repeatedly win Publisher of the Year awards at main literature festivals. The model has entrusted Oktobuzz with the accountability of serving to them enhance its social media presence and engagement in addition to foster a definite model identification for HarperCollins India. Oktobuzz has gained this account following a multi-agency pitch. The shopper was impressed with the company’s proposed design identification, complemented by its overarching communication and content material technique. Expressing his happiness on this win, Hemal Majithia, CEO & founder, Oktobuzz, mentioned, “There is a powerful chance that the publishing home behind your favourite e book or creator is HarperCollins. Today the creator portfolio that HarperCollins boasts of in India and Internationally is awe-inspiring. Being an company that’s sturdy within the book-marketing area, at Oktobuzz, we’re tremendous excited to associate with HarperCollins to reinforce their model presence in India, particularly leveraging the facility of digital. In this so-called consideration economic system the place the viewers is consuming content material in numerous codecs, we wish to get the written phrase its due share once more by enhancing its cool quotient and share of consideration that books get. We have partnered with HarperCollins earlier than to advertise Ashwin Sanghi and Amish Tripathi’s books, each of which went on to be bestsellers in 2022. The expertise of having intently labored with us on these tasks and our legacy in e book marketing and our understanding of the ever-changing digital panorama actually helped this partnership fructify.” “HarperCollins celebrates its thirtieth 12 months in India and there couldn’t be a greater time so as to add a legacy writer model and an business chief like them to our clientele. India being the nation with the very best e book readership and HarperCollins India being one of the world’s largest entertainment-to-education publishers, we at Oktobuzz are excited with the chance and the probabilities to additional HarperCollins’ digital presence with inventive technique in any respect ranges. This partnership has turbocharged our mission to make sure each Indian has a e book of their hand”, added Rohan Nair, senior vice president-business and technique, Oktobuzz.Apart from HarperCollins India, Oktobuzz has managed social media and digital mandates for a number of reputed manufacturers, together with CNN-News18, Amazon Audible, CNBC-TV18, Satya Paul, Hamley’s India, Bath & Body Works, Aldo Shoes, creator Amish Tripathi, Chetan Bhagat, Ashwin Sanghi and Tata Strive.
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