Wootag, a world visible advertising SaaS firm offering visible interactive and insights for entrepreneurs, has additional expanded its world footprint by launching their new operation in India, and appointing Aditya Singh Chauhan as its Country Manager for India.
The enlargement builds on the sturdy shopper demand Wootag has skilled in the market, serving to the shoppers obtain a mean of 500% uplift in the clicking via to the touchdown web page and over 40% improve in lead technology. The new motion embodies Wootag’ presence and capability in India, one of many firm’s fastest-growing areas in the Asia Pacific market. The firm has set an bold development technique to additional develop its India portfolio and strengthen regional partnerships to speed up its development in visible advertising. This can even permit the corporate to higher help their shoppers in its 9 working markets, Singapore, Indonesia, Vietnam, Hong Kong SAR, Taiwan, Thailand, Philippines, Malaysia and now India.
“Not solely does India boast the second-fastest rising financial system in the G20, its advertising business has developed quickly to maintain up with emergence of the video consumption and e commerce ecosystem and ever-changing calls for of shoppers. This makes India such an necessary marketplace for us in the area, contributing considerably to our enterprise throughout Asia Pacific.” mentioned CEO & Founder of Wootag, Raj Sunder.
In the brand new appointment, Aditya can be answerable for main Wootag’ go-to-market features, driving shopper satisfaction and driving Wootag for Ads adoption in India. He involves Wootag with over 14 years of business expertise working with media homes and AdTech ventures, and rising market share in all segments. His most up-to-date roles embrace Associate Director of Brand Partnership & Monetization for Myntra and led Business growth for Affle.
“I’m thrilled to be becoming a member of Wootag and I want to thank the corporate for trusting me to guide the staff into the subsequent chapter. I’m excited to contribute to the corporate’s development journey and empower our shoppers to succeed in a distributed and quickly altering world.” mentioned Aditya.
The firm has continued to gear up for regional enlargement with the aim to allow shoppers in creating next-gen visible interactive and changing viewers into prospects. Recently, Wootag has launched Wootag for Ads throughout Asian markets. It goals to supply entrepreneurs with increasing choices in interactive and intent based mostly viewers engagement throughout numerous kinds of promoting. This built-in resolution allows entrepreneurs to discover viewers behavioural insights and goal them with interactive video & show. Wootag For Ads additionally empower entrepreneurs with an actual time event-driven video interactive resolution, Wootag Signal, and OTT+ to ship in-stream, CTV adverts which goals to boost media efficiency and drive digital transformation.
Today, Wootag already helps greater than 300+ manufacturers with operations in 13 international locations mixed and serving to them obtain a 350%+ improve in buyer engagement. The firm has already supported the shoppers in launching interactive video advertising campaigns in Asia Pacific throughout greater than 17 verticals together with CPG, Finance, Automobile, Personal Care, Fashion, and efficiently drove 5x uplift in interactions throughout business benchmarks.