The future of influencer marketing is offline and hyper-niche

The future of influencer marketing is offline and hyper-niche

This article is half of our Vogue Business Membership bundle. To take pleasure in limitless entry to Member-only reporting and insights, our NFT Tracker and TikTookay Trend Tracker, weekly Technology and Sustainability Edits and unique occasion invites, join Membership right here.Buoyed by the continued recognition of TikTookay (regardless of a possible US ban), new social commerce capabilities and more and more data-driven campaigns, the creator financial system is estimated to be value over $100 billion. But, the outdated playbook of paid product placements with movie star influencers is falling out of favour, as digital marketing prices rise and shoppers develop cautious of sponcon.

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About the Author: Amanda