By Amit Dhawan
Marketing expertise, or Mar-tech, refers back to the instruments and software program that companies use to handle and optimize their advertising and marketing efforts. In in the present day’s digital age, Mar-tech solutions are important for serving to manufacturers stay aggressive and attain their goal audiences. Here are 5 Mar-tech solutions that can help your brand stay ahead, together with examples particular to the Indian market and real-life examples of Indian manufacturers using these solutions:
Customer Relationship Management (CRM) software program:
A CRM system helps companies handle buyer interactions and information all through the shopper lifecycle. Zoho CRM is a well-liked CRM platform in India that permits companies to retailer buyer data, observe buyer interactions, and analyze buyer information to enhance advertising and marketing methods. For instance, Flipkart, considered one of India’s main e-commerce platforms, makes use of Zoho CRM to handle buyer interactions and information throughout numerous channels, together with electronic mail, social media, and cellphone.
Marketing Automation software program:
Marketing automation software program helps companies automate repetitive duties, similar to electronic mail campaigns and social media posts. HubSpot is a well-liked advertising and marketing automation software in India that permits companies to schedule and publish social media posts, in addition to interact with followers and observe the efficiency of their campaigns. OYO Rooms, a number one hospitality firm in India, makes use of HubSpot’s advertising and marketing automation software program to streamline and optimize its electronic mail advertising and marketing campaigns.
Social media administration instruments:
Social media has grow to be a vital a part of many companies’ advertising and marketing methods in India. Hootsuite is a social media administration software that helps companies schedule and publish social media posts, interact with followers, and observe the efficiency of their social media campaigns. Tata Motors, considered one of India’s largest vehicle producers, makes use of Hootsuite to handle its social media presence throughout a number of platforms, together with Facebook, Twitter, and Instagram.
Content administration system (CMS):
A CMS is a platform that helps companies create, handle, and publish digital content material, similar to weblog posts, touchdown pages, and e-commerce merchandise. WordPress is a well-liked CMS in India that permits companies to simply handle their on-line presence and guarantee that their content material is constant and up-to-date. Tata Group, a multinational conglomerate primarily based in India, makes use of WordPress to handle the content material on its company web site, together with firm information, investor data, and job openings.
Search Engine Optimization (website positioning) instruments:
website positioning instruments help companies enhance their search engine rankings and improve site visitors to their web site. SEMrush is a well-liked website positioning software in India that helps companies analyze their web site’s efficiency, determine key phrases to focus on, and observe the effectiveness of their website positioning efforts. Reliance Industries, a number one power and telecommunications firm in India, makes use of SEMrush to enhance the website positioning of its web site and improve its on-line visibility.
In addition to the standard Mar-tech solutions mentioned above, there are additionally many more recent improvements that are rising available in the market. Here are a couple of examples of the newest Mar-tech improvements, together with real-life examples of manufacturers using these solutions:
Artificial intelligence (AI) and machine studying: AI and machine studying applied sciences are being utilized in Mar-tech to automate and optimize advertising and marketing duties. For instance, Amazon makes use of AI and machine studying to personalize its product suggestions for purchasers primarily based on their previous purchases and shopping historical past.Chatbots: Chatbots are software program applications that use synthetic intelligence to speak with clients in real-time by way of messaging apps or web sites. For instance, HDFC Bank, considered one of India’s main banks, makes use of chatbots to offer customized help to its clients by way of messaging apps like WhatsApp.Virtual and augmented actuality (VR and AR): VR and AR applied sciences are getting used to create immersive advertising and marketing experiences for purchasers. For instance, L’Oreal, a worldwide cosmetics firm, has launched a VR make-up try-on expertise that permits clients to just about attempt on completely different make-up merchandise earlier than buying them.Voice search optimization: With the growing reputation of voice assistants like Amazon’s Alexa and Google Assistant, it can be crucial for companies to optimize their web sites and content material for voice search. For instance, Zomato, a well-liked meals supply and restaurant discovery platform in India, has optimized its web site and content material for voice search to make it simpler for purchasers to search out eating places and place orders utilizing voice assistants.(*5*) advertising and marketing platforms: (*5*) advertising and marketing platforms help companies join with social media influencers and handle influencer advertising and marketing campaigns. For instance, (*5*)DB is a well-liked influencer advertising and marketing platform in India that helps manufacturers uncover and collaborate with influencers throughout numerous social media platforms.
These are only a few examples of the newest Mar-tech improvements that are reworking the best way companies market to their clients. By leveraging these applied sciences, companies can create extra customized and immersive advertising and marketing experiences that higher interact and convert their goal audiences.
The writer is a Partner & CEO, Art-E.
Disclaimer: Views expressed are private and don’t mirror the official place or coverage of Financial Express Online. Reproducing this content material with out permission is prohibited.
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