Ulrik Bo Larsen, Founder of Falcon.io and CEO of Brandwatch since 2021, arms over the reins as Tran is elevated from President and Chief Commercial Officer
NEW YORK, Jan. 24, 2023 /PRNewswire/ — Today Brandwatch, the main enterprise social suite, introduced that its Chief Executive Officer, Ulrik Bo Larsen, has moved into an advisory function on the firm. Larsen has transitioned the management of Brandwatch to Cali Tran who’s promoted to the function of President and CEO. Tran was beforehand the President and Chief Commercial Officer at Brandwatch and is now tasked with steering the corporate by means of an necessary new part of progress.
Larsen took the helm of Brandwatch in June 2021 after it was acquired by Cision. He led the merger between Brandwatch’s award-winning shopper intelligence platform with Falcon.io’s world-class social media administration capabilities. In addition, Larsen oversaw Brandwatch’s acquisition of Paladin, a social influencer advertising and marketing answer, in March 2022 and Brandwatch’s admission into an inaugural elevated advertising and marketing partnership with TikTok.
Before his time as President and CEO at Brandwatch, Larsen held the identical place at Falcon.io, an organization he based in 2010. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in 2022. The place that Brandwatch now finds itself in is the imaginative and prescient Larsen and Brandwatch Founder Giles Palmer established in 2017. With their joint imaginative and prescient realized, Ulrik is now becoming a member of Palmer as a Brandwatch advisor the place each will proceed to contribute to Brandwatch’s success and future.
“An organization’s founder is particular, and that is doubly true once we’re speaking concerning the caliber of founders like Ulrik and Giles,” mentioned Brandon Crawley, interim CEO of Cision and Managing Director at Platinum Equity, which acquired Cision in 2020. “They constructed stellar merchandise and groups, and we’re comfortable to hold them shut so Brandwatch can proceed to profit from their experience. I anticipate a seamless transition as Cali is a confirmed chief who has proven he is aware of how to remodel firms and convey them to new heights. His appointment could be very thrilling information for our prospects, staff and everybody in Brandwatch’s universe.”
Tran has plenty of expertise constructing excessive performing groups and driving progress for worthwhile technology-enabled, world firms. Before becoming a member of Brandwatch, Tran held govt management positions at a variety of main advertising and marketing know-how firms such Centerfield Media, Vericast, and Valassis both as President, Chief Commercial Officer or CEO.
Earlier in his profession, Tran led digital transformation initiatives for giant, multinational advertising and marketing and enterprise providers firms at MacAndrews & Forbes and invested in hyper-growth advertising and marketing know-how enabled start-ups North Bridge Venture Partners. Tran was additionally part of the seed stage group at Ancestry and a Co-Founder of Agilix Labs.
For extra details about Brandwatch, go to Brandwatch.com, or e-mail us at [email protected].
About Brandwatch
Brandwatch is the world’s premier social suite, empowering over 5,000 of the world’s most admired firms to perceive and interact with prospects on the velocity of social.
Combining pioneering, AI-enriched digital shopper intelligence with industry-leading social media administration instruments, Brandwatch gives a complementary suite of specialised, best-in-class merchandise and providers that help intelligently linked workflows. With Brandwatch, manufacturers and businesses can adapt and thrive in as we speak’s fast paced digital world by making smarter selections and executing data-driven social methods at each buyer touchpoint.
Operating and serving purchasers the world over, Brandwatch has 15 workplaces throughout the globe and greater than 1,000 staff worldwide. Brandwatch is a Cision Company.
www.brandwatch.com | @Brandwatch | press workplace | contact
Contact:Kellan Terry347-382-0668[email protected]
SOURCE Brandwatch
https://information.google.com/__i/rss/rd/articles/CBMihwFodHRwczovL3d3dy5wcm5ld3N3aXJlLmNvbS9uZXdzLXJlbGVhc2VzL2JyYW5kd2F0Y2gtY2VvLXRyYW5zaXRpb25zLXRvLWFkdmlzb3J5LXJvbGUtYW5kLXdlbGNvbWVzLWNhbGktdHJhbi1hcy1zdWNjZXNzb3ItMzAxNzI5NTE3Lmh0bWzSAQA?oc=5
