How Indian Police uses pop culture and humour to raise awareness

Armed with humour, memes, and pop culture references, the Indian Police social media handles band collectively to inform residents about hyperlocal challenges.

Whether it’s asking you to drive safely or pay attention to cyber crimes, the Indian Police departments will remind you of them in a delicate method. Mumbai Police and Bangalore Police departments have maybe been the frontrunners of this variation.

Sunchika Pandey the Founder of HAT Media, the company that has been dealing with Mumbai Police’s social media, in 2020, informed Social Samosa how this journey began. “The transfer might need been thought of very uncommon and that no one ever occurred to think about. The group is rather like different inventive minds. What introduced all of us collectively was our mission to current the true image of the police division and the municipal physique to the folks.”

Since its debut, Mumbai Police’s quirky method made it to the headlines many instances. Police departments, airports, and even various Government our bodies since have taken to social media with a unusual and pop culture pushed route.

Mumbai and Punjab Police even joined the Zomato-blinkit second advertising pattern, reminding folks to ask for assist. On the opposite hand, Assam Police made certain to ask mother and father to not turn out to be a ‘Sharent‘ and share an excessive amount of details about their kids. 

Armed with pop culture references, Bollywood-style content material, and the ‘punniest’ creatives, they’ve all banded collectively to inform us about hyperlocal challenges, updates, and options. Social Samosa takes a more in-depth have a look at India Police’s social media technique.

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Road Safety Initiatives

Mumbai Police’s highway security initiatives make use of Bollywood and contain celebrities to warning folks. On National Road Safety Day, actor Akshay Kumar emphasised 5 efficient guidelines to comply with whereas driving. Its social media additionally has a variety of musical references, film dialogues, and extra. The model used Instagram’s new options to drive engagement.

Assam Police additionally has some humorous takes on rash driving and makes use of film references. It used RRR’s current Golden Globes win to educate folks on driving rashly.

Punjab Police alerts residents on driving safely in the course of the winter fog. Nagpur Police identified the ramifications of creating harmful reels whereas driving. Delhi Police used a preferred driving recreation to raise awareness on staying in our lane on roads.

Drug Control & Health Awareness

Rajasthan Police believes ‘breaking apart with smoking’ may very well be a a lot safer possibility for our well being. Assam Police warned of the management medicine have on folks on International Day towards Drug Abuse. 

Delhi Police particularly cautioned folks with issues of the guts and lungs by asking drivers to assist decrease air air pollution by reducing off their engines at purple lights. Delhi’s Air Quality Index (AIQ) stands at a hazardous price of 465, as of writing this text, and this initiative named ‘Dilli Maange Pure’ is an try at lowering the appearance. 

Cyber Crime

To curb the rising circumstances of fraudulent cyber crimes, police departments have raised awareness by way of a mixture of intelligent creatives. For Christmas, Mumbai Police requested folks to scan a QR code to get a present, which led to an essential message – Never scan an unknown code. It joined in on viral reel traits to hold folks from sharing their OTPs. 

Assam Police has an awesome concept to depart scammers ‘breathless’ by utilizing sturdy passwords in a inventive with A.R. Rahman’s music. Nagpur Police made use of matchmaker Seema Taparia’s well-known dialogue to give tips about secure passwords. Bengaluru Police knowledgeable folks about apprehended people utilizing faux passports with pop culture references.

Women’s Safety & Case Updates

Various departments like Mumbai and Delhi Police make certain to give common updates about essential circumstances, particularly when it comes to ladies’s security. In reality, the Delhi division obtained a lady to share her personal story. Punjab Police launched Punjab Police Mahila Mittars (PPMM) to assist safeguard ladies, kids, and senior residents. 

Behind The Scenes

The Police departments additionally share the behind-the-scenes from numerous initiatives and heart-warming moments with residents. Mumbai Police, specifically, has many gifted personnel and makes certain to share it on its web page. The initiative named ‘Sunday Streets’ lets Mumbaikars get collectively and take pleasure in their early Sunday morning with music, video games, and extra. Punjab Police offered monetary help and winter utilities to the poor and documented the method.

This intelligent use of relatable memes and pop culture of their social media advertising technique has efficiently created followers amongst the youth, all whereas alerting them of the legal guidelines of the land.
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