Pitchfork Partners, a number one new-age communication technique consultancy, has launched a specialised influencer marketing division. It is led by Sangya Lakhanpal, an Instagram influencer with an enormous follower base. She is an skilled affect marketer with each back-end and front-end information of the trade.
Through this new service, Pitchfork Partners will focus on content material and its amplification via instruments like search engine optimization in its effort to supply holistic options to manufacturers and different businesses through a B2B mannequin. The service has been pilot-tested for a 12 months. The companies will span all related platforms, from Instagram to YouTube and others.
Influencer marketing is maturing quickly as an trade and is anticipated to develop to $16.4 billion globally in 2022. Pitchfork Partners goals to simplify and streamline the demand and provide of related influencers for model campaigns together with strategic model popularity administration, thus offering holistic options to boost model sentiment, consciousness and engagement.
During the COVID-19 pandemic, with individuals confined to their properties, there was a heightened consumption of digital content material and e-commerce. The early apprehensions round influencer marketing have been soothed throughout this time because the trade flourished on the again of genuine and relatable influencer content material. Brands partaking with them witnessed a big enhance in loyalty and engagement compared to conventional branded content material. This led to greater than 75% of brand name entrepreneurs committing to a devoted price range for influencer marketing in 2022. This additionally led to many new influencer marketing businesses and others extending their service choices with influencer marketing.
Pitchfork Partners believes that, with this optimistic shift within the marketing trade and media spends, it must broaden its providing to have the ability to cater to rising influencer marketing calls for of manufacturers and different businesses.