First Look Games and Bragg Gaming join forces – European Gaming Industry News

First Look Games and Bragg Gaming join forces – European Gaming Industry News
First Look Games and Bragg Gaming join forces – European Gaming Industry News

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Bragg to utilise the ability of internet online affiliate marketing to entry First Look Games’ community of over 800 publishers
The First Look Games platform is delighted to welcome energy participant, iGaming expertise and content material supplier, Bragg Gaming. Bragg has engaged First Look Games for the aim of affiliate and B2C sport promotion for each its in-house and companion studios.
Bragg Gaming is a one-stop-shop for operators, providing expertise options and help providers in addition to a packed portfolio of content material from its owned and third-party suppliers.
The take care of First Look Games will enable the iGaming supplier to distribute info and belongings for the aim of gaining B2C traction and visibility on sport launches from its in-house studios, together with Atomic Slot Lab and Indigo Magic, in addition to chosen powered by Bragg companions. All of whom achieve entry to greater than 800 authorized associates and publishers around the globe.
As a First Look Games companion, Bragg Gaming can add sport sheets, logos, photographs, movies and even demo video games for every of its slot titles to a devoted library. These belongings can then be downloaded by First Look Games-approved associates, both individually or in bulk.
Publishers use this info to create sport evaluations and different traffic-generating content material in regards to the studio and its sport portfolio, that are then revealed throughout a mixed world viewers of greater than 20 million gamers.
First Look Games places the ability within the studio’s arms, permitting it to handle all info and belongings through its Studio Management Centre. Here, builders can spotlight any operator exclusivity agreements and even add or take away jurisdictions for every sport.
Bragg also can resolve what info it shares with associates and when that info is made obtainable to them. Compliance is ensured through a set of instruments, together with a free age-gate for related markets and the automated accuracy monitoring of revealed content material.
Tom Galanis, Founder of First Look Games, stated: “Bragg Gaming is a significant iGaming content material supplier, and we’re thrilled to be serving to to ramp up the promotion of video games developed on its Remote Gaming Server through our community of 800+ authorized publishers.
“Affiliates current a large alternative for studios to drive consciousness of their titles amongst large audiences of engaged on-line on line casino gamers around the globe. First Look Games does a lot of the heavy lifting, permitting the likes of Bragg to have interaction this important viewers simply and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is a crucial step for Bragg Studios and for our studio companions from the Powered by Bragg vary, permitting us to ramp up the visibility of our quickly increasing video games portfolio to an excellent greater viewers.
“Competition for participant consideration is extremely fierce amongst studios, and First Look Games will assist us to be heard above the noise being made by our rivals and to drive consciousness of the Bragg identify, our assortment of studios and the thrilling titles that we produce.”


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