With worldwide journey seeing a re-beginning in a considerably extra normalized Covid-19 world, journey locations have been growing new methods and alliances to make sure a fast rebound to journey that promotes a secure and sustainable future for their journey business companions. Trnava Region, in Slovakia, lengthy-identified all through historical past for its well being-giving pure springs and spas has taken the unprecedented step inside its tourism board historical past, by establishing an abroad promotional workplace for the very first time. While this in itself is just not distinctive, its location definitely is inside a basic European context.
The Slovakian area, situated in the center of Europe, has chosen Dubai, in the United Arab Emirates, as the location for its first worldwide consultant workplace, from which the Trnava Region will promote itself to nationals and residents all through the Gulf States of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the U.A.E., as the most popular European vacation spot for Middle Eastern visitors to go to for enhanced wellness, well being, magnificence and therapeutic in 2023.
Commenting on the event, Agata Mikulova, Executive Director at Trnava Regional Tourism Board, mentioned: “The Middle East outbound tourism market has been studied and recognized as a customer market of nice potential for the tourism business of the Trnava area. Travellers from the Gulf nations are identified to be certainly one of the finest in the world for wellness and medical tourism as they have an inclination to remain for prolonged intervals, journey with quick and prolonged households, and spend a lot of their keep additionally touring and exploring the surrounding cities and communities. Trnava Region is the excellent reply for travellers searching for such locations, as we’re dwelling to a few of the main luxurious wellness, medical, therapeutic and pure spa resorts and resorts in Central Europe, with so many castles, medieval cities and cities and adventures to expertise to maintain even the most avid explorer and vacationer totally occupied with genuine experiences.”
Mikulova added: “Trnava area could not but be so well-known inside the Middle East, nevertheless our key business gamers are prepared to instantly settle for Middle Eastern visitors with culturally-conscious hospitality, dietary choices and even Arabic language companies that might be appreciated by our visitors. In order to increase consciousness of our choices and sights and to develop journey agent and client engagement and demand, now we have appointed AVIAREPS, the world’s main vacation spot advertising and promotion firm, to run our first-ever consultant workplace in the Middle East. With their journey business, media and digital networks and experience, we’re assured they are going to place Trnava Region in order to satisfy our targets and targets.”
Glenn Johnston, Vice President Middle East and Global Public Affairs, AVIAREPS, mentioned: “Trnava area is a hidden gem and we’re extraordinarily honoured and proud to associate with the Trnava Regional Tourism Board in establishing their first worldwide consultant workplace, right here in the Middle East.”
Johnston added: “Trnava’s wellness, well being and medical spas supply excellence each in therapy and luxury. The area is dotted with pure wonders, castles, medieval cities and cities and UNESCO World Heritage Sites, making for wonderful day journeys that supply a luxurious of private consideration and personal exploration, as they don’t seem to be overrun with vacationers. Additionally, outbound journey for wellness and cultural tourism is shaping up quick in the Middle East as a rising pattern, and Trnava Region has nice scope and enchantment to entice such travellers, not solely as a standalone vacation spot, but in addition as an excellent itinerary inclusion to these visiting the neighbouring capital cities of Bratislava, Vienna and Budapest, all mendacity on the Danube River and inside a few hours drive from Trnava.”
Influencer Curated Holiday Packages
Promotions for Trnava Region have began instantly with a bunch of Emirati, Bahrani and UAE expat influencers hosted to the area in December 2022 to expertise first-hand the distinctive spa and wellness services of the area, together with visits to key vacationer cities and villages, Christmas markets, winter wonderland pure settings and even excessive-pace adrenaline experiences at the Slovakia Ring, certainly one of the longest motorway circuits in Europe. As a singular influencer collaboration initiative led by AVIAREPS and its specialised influencer advertising firm, Swayfluence, every of the influencers will work with Trnava journey companions and main UAE journey companies to create individually branded and curated Trnava Region journey packages that might be made out there for their followers to hitch them on a bunch journey expertise again to Trnava.
Other key actions deliberate for the promotion of Trnava area in the Gulf embrace: specialised webinars for Middle East journey brokers on methods to create Trnava vacation packages and itineraries; tourism enterprise improvement and seminar missions by Trnava tourism stakeholders to the UAE, Saudi Arabia, Kuwait and Bahrain; participation at the 2023 Arabian Travel Market in Dubai, the Middle East’s largest tourism exhibition; and a sequence of social media and digital advertising campaigns to be held all through the yr.
Trnava – The Region of Water and Healing Sources
Trnava Region’s pure spa waters have lengthy been acknowledged for their therapeutic properties since pre-roman occasions. While pure springs are quite a few all through central Europe, it’s these in Trnava Region which are particularly extremely regarded and revered as they’re naturally geothermally heated, with all the well being properties that geothermally heated springs supply. Foremost inside the area is the spa city of Piešťany with its Spa Island; a complete island devoted to therapeutic, magnificence, well being and wellness.
Piešťany and its Spa Island is world-well-known for its therapeutic geothermal water and sulfur mud. This spa complicated is certainly one of Europe’s largest and most distinctive wellness retreats. Famous for its scorching mineral springs (67 to 69°C) and sulfur mud have a unprecedented therapeutic impact on inflammatory illnesses on account of extraordinarily excessive content material of sulfur, hydrogen sulfide, bromine, and magnesium.
Hotel Thermia Palace is the premier resort on Spa Island and Slovakia’s first 5-star lodge. A renovated 1912 Art Nouveau gem, set in the picturesque environment of Spa Island, Hotel Thermia Palace is dwelling to its historic and well-known mud bathtub and mirror swimming pools situated in the luxurious spa space that displays the grandeur of the lodge’s imperial previous.
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