Ijeoma Etuk is the Lead Content Marketing Strategist at InkJay Creatives and Contracts, with three years of expertise in content material writing, analysis and modifying. She holds a Bachelor’s diploma in Biotechnology from Ebonyi State University. With a give attention to ‘Content Creation with InkJay,’ Ijeoma has efficiently educated over 4,000 enterprise house owners on how to appeal to their viewers, goal their market, build credibility and generate gross sales by way of participating, inspiring, entertaining and academic content material.
She has additionally designed greater than 80 customised content material calendars which have helped manufacturers and enterprise house owners obtain best-selling merchandise. Testimonials from her purchasers persistently showcase her distinctive providers and contribute to the continual development of her model. In addition to her position as a content material advertising and marketing strategist and author, Ijeoma is a Certified Virtual Assistant, proficient in numerous duties equivalent to social media administration, electronic mail administration, customer support help, knowledge entry, lead era and normal administrative duties. She repeatedly expands her ability set to present complete skilled help. Ijeoma’s work ethic and dedication are evident in her conscientious strategy to her work and coaching. Alongside her skilled pursuits, she is a devoted lover of God. In this interview with ESTHER IJEWERE, she shares her inspiring story and fervour for inventive writing.
About herI am a TV presenter and a content material advertising and marketing strategist whose roles lower throughout showcasing professionals and instructing enterprise house owners/firms/establishments the sorts of content material to create to give you the chance to appeal to their viewers, build credibility and make gross sales whereas participating, educating, inspiring and entertaining them, in addition to designing tailored content material calendars that make your product/service turn into your bestseller.
Why a content material media strategistI noticed firsthand the desperation and frustration a lot of execs and enterprise house owners put on on their faces when they’re making an attempt to make gross sales, seal offers or bag contracts, and so I took it upon myself to present how I’ve leveraged on storytelling and oblique gross sales content material in close to three years of doing enterprise with out having to say “come and purchase” or “come and join.”
Challenges of her workOne of the challenges I face as a content material advertising and marketing strategist is availability; having to soothe everybody who needs to be taught. And so I’ve gone forward to package deal my programs into digital merchandise in such a method that I don’t get to be in school on a regular basis.
Advice to those that need to pitch their tent within the content material media technique fieldI would encourage anybody delving into my subject to be authentic and constant as you undoubtedly want a while to check your methods and validate them.
Processes for crafting an efficient content material technique for a new clientEvery model or enterprise is peculiar. When I’ve a shopper who wants to get his content material advertising and marketing proper, I start with page-auditing for him/her to confirm the system of brand name messaging and content material suggestions from the shopper’s audiences. This helps me buffer options professionally. In some circumstances, a tailored content material calendar comes to the rescue, so I am going forward and design one for the shopper.
Three ladies who encourage her and whyMy mum evokes me a lot. As a younger woman, recent out of secondary faculty, I had ambitions to be a lot of issues. It was my mum’s steerage that helped me select a profession path. This has helped me fulfill my objective in lots of regards. My massive sister, Lilian Gbarade, evokes me a lot. I really like the numerous methods she balances totally different features of her life and makes them rank high on her record of significance. I’m studying to strike a steadiness on a each day foundation. And this displays on how I handle to juggle work, household and nonetheless excel at all the things I lay my hand(s) on.
Oluchi Madu evokes me, actually. I really like the way in which she exhibits up for her model. I really like how she’s fixing the numerous challenges of people and serving to them get on their self-discovery journey. It takes one who has gained readability on her personal journey to engineer what she does. Helping folks realise their abilities and information them to monetise it’s a massive deal. I love her resilience on this course.
What she needs to change within the inventive writing sectorIf I may change a factor within the inventive writing sector, I’d push that each inventive author narrows down to a area of interest and builds experience across the identical. Be recognized for a factor. Master a side fairly nicely.
Advice for younger ladies making an attempt to discover their voice within the industryI would encourage each younger lady who’s making an attempt to discover her voice within the business to topic herself to studying. Do not be in such a hurry to be seen that you simply neglect doing all of your homework nicely. Sit underneath somebody who evokes you in the identical subject and love your self and imaginative and prescient sufficient to pay for information, as nobody owes you something.
Other tasks and activitiesI double as a Presenter and Co-producer of the Creative Solutions section of Breakfast Delight, a breakfast TV Show on Advocate Broadcast Network TV. Other than inspiring your day and conserving you abreast of stories and happenings round us, we now have devoted this section to showcasing the inventive genius of people and firms who’re making contributions to the financial development and growth of Nigeria within the Micro, Small and Medium Enterprises sector. On this Show, we give you a chance to inform your model story, showcase your product/service and have you ever acquire high quality visibility on your model. This is an categorical induction into our Creative Solution Hall of Fame that qualifies you to vie for awards in our proposed yearly media award.
Being a lady of rubiesKnowing my value and objective, I’d say. Being in a position to soak in some good measure of self-love and being in that place the place I give again with out judgment and bias.
https://guardian.ng/guardian-woman/creative-writers-should-narrow-down-to-a-niche-build-their-expertise/
