New EngenDeal expands providing throughout paid, earned and natural media, and offers their shoppers entry to 1000’s of publishing partnersSEATTLE, June 07, 2023 (GLOBE NEWSWIRE) — New Engen, a number one efficiency advertising and marketing company, has acquired LT Partners, a Seattle-based internet affiliate marketing company. The deal considerably expands New Engen’s efficiency providing, to embody a good broader array of writer sorts spanning 1000’s of companions, together with content material, coupon, loyalty, influencer, sub affiliate, affinity, toolbar/software program, and buying properties. It additionally permits New Engen to increase its attain past its already deep paid media capabilities to assist its shoppers on efficiency advertising and marketing throughout earned and owned media. Reflecting its dedication to all built-in apply areas of full-funnel efficiency advertising and marketing, the information follows the corporate’s acquisition of influencer advertising and marketing firm, Acorn Influence, in December of 2021.”The addition of LT Partners’ associate advertising and marketing capabilities not solely builds on New Engen’s business main full-funnel efficiency providing, it opens up even better alternatives for highly effective enterprise outcomes for our shoppers,” mentioned Justin Hayashi, New Engen CEO. “LT Partners brings a efficiency lens to natural and earned media that enhances New Engen’s deep paid media experience, driving accountable, measurable progress for manufacturers throughout the complete digital ecosystem. As a bonus, it strengthens influencer advertising and marketing synergies, with Acorn Influence and LT Partners collectively positioning the better group to supply a novel in-market answer for manufacturers. We additionally share a dedication to following a holistic measurement strategy that doesn’t simply favor deal websites. That shared holistic view, mixed with their spectacular 100% year-over-over progress fee, performs out extra broadly in how we serve shoppers as nicely, delivering probably the most expansive, optimized efficiency methods potential.”Story continuesWith the acquisition of LT Partners, New Engen’s service providing has expanded to incorporate:Performance advertising and marketing technique and administration throughout paid search, paid social, programmatic, OTT/CTV, influencer, affiliate, marketplaces, and rising channelsFull-funnel efficiency and measurement programsAudience technique throughout ecommerce and conventional retailPerformance contentFirst-party information programsAdvanced analytics and measurement, together with LT Partners’ Lift platform, which helps entrepreneurs perceive the incremental worth of partnerships and handle affiliate applications“The most essential a part of this course of for us was discovering the proper match,” mentioned LT Partners Founder and CEO Lacie Thompson. “From the second I met the management staff at New Engen, we’ve been fully aligned. We each perceive how companions work together throughout the acquisition ecosystem and easy methods to greatest leverage the company of document mannequin to deliver exponential worth to shoppers. Being born and bred into digital advertising and marketing from the identical roots means all of us imagine within the energy of information, innovation and true experience.”About New EngenNew Engen is a efficiency advertising and marketing company serving to manufacturers discover breakthroughs to unlock and speed up progress. Born digital, tech-forward, and performance-driven, New Engen leans on a data-driven, agile strategy to advertising and marketing technique and content material to assist manufacturers outpace their rivals and keep forward of the ever-evolving digital ecosystem. Managing over $1B in annual advert spend, New Engen received the 2022 Google Premier Partner of the Year Award for driving Online Sales, is an Inc. 5000 Fastest Growing Company, an Adweek Fastest Growing Agency and was additionally named to Inc.‘s Best in Business listing. Learn extra at www.newengen.com.About Acorn InfluenceAcorn Influence is without doubt one of the quickest rising corporations within the quickly increasing influencer advertising and marketing area. Their built-in influencer community, know-how and marketing campaign options are the selection of greater than 50 of the world’s main advertisers, together with family names like General Mills, Mondeléz, Coca-Cola & extra. From influencer curation, to content material growth, media deployment and measurement, Acorn Influence has developed a seamless course of to create most impression and drive accountable progress for his or her shoppers. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. Learn extra at www.acorninfluence.com.About LT PartnersBased in 2018 by CEO, Lacie Thompson, LT Partners is a number one digital advertising and marketing consulting company that makes a speciality of strategic partnerships and efficiency advertising and marketing. Services and options are designed to strategically scale any enterprise with a digital presence. LT Partners works with an array of manufacturers comparable to 1800Flowers, Cash App, Chico’s, Credit Karma, Goldbelly, Soma, Universal Standard, and extra. To see a full listing of their shopper roster, you will discover it right here https://lt.companions/shoppers/.Media Contact:Max BensonBroadsheet Communications for New [email protected]
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