Laura Rinck, president of Rinck Advertising, was the recipient of the Joan Dow Award on the Maine Ad + Design Broderson Awards held June 1 on the University of New England’s Portland campus.
Joan Dow is a powerful determine for the promoting trade in Maine. She broke down boundaries for different ladies by turning into the primary woman-owned company in Maine, creating different women-owned companies, and serving to the formation of the Art Directors Club. Her tenacity and work ethic are legendary. The Joan Dow Award is an emblem of recognition for excellent ladies within the discipline of promoting and design. It is introduced to those who are function fashions for others and share the qualities of considered one of Maine’s biggest ladies within the trade, Joan Dow.
Nominated for the award by her impressed employees, Laura Rinck can be a power inside the promoting trade. As majority proprietor and President of Rinck Advertising, Laura has led award-winning work for tons of of manufacturers, volunteered for — and donated pro-bono companies to — a number of worthy non-profits, and formed the careers of dozens of promoting, advertising and marketing, and public relations professionals, a lot of whom are ladies working in a male-dominated discipline.
Founded in 2001, Rinck is a nationally acknowledged full-service advertising and marketing, promoting, and public relations company headquartered in Maine with distant places throughout the U.S. serving shoppers together with the Maine CDC, the Vermont Department of Health, Dunkin’, Dove, Vaseline, VetriScience, MaineCommon Health, and others. With Laura on the helm, the agency gives experience in strategic planning, model constructing, inventive companies, media planning, and shopping for, digital technique & improvement, public relations, influencer advertising and marketing, online marketing, shopper advertising and marketing, and content material advertising and marketing. Over the final decade, Rinck has constructed a behavioral change apply specializing in public well being advertising and marketing, counter-marketing, social advertising and marketing, and mass-reach well being communications which have yielded measurable social and behavioral change within the state of Maine. The company workforce are leaders within the discipline dedicated to educating high-risk populations about social points round tobacco and alcohol use, psychological well being, most cancers, diet, well being, substance use dysfunction, and extra by way of confirmed media ways which have modified the story for our State. In truth, the work extends past the State through work with Vermont Department of Health and the sharing of best-practice marketing campaign methods and property to be utilized by different states.
Laura’s affect can be evident by way of her volunteerism and the attain of the company’s pro-bono help of many non-profits. She and her husband, Rinck CEO Peter Rinck, have contributed countless hours serving on the board of the Maine Cancer Foundation. Over the years, the company has generously supplied sources to The Dempsey Center, L/A Arts, the Maine Music Society, the YWCA, and plenty of extra worthy causes.
When she’s not main company work or pro-bono companies, or volunteering in her group, Laura might be discovered inspiring and supporting a workforce of greater than 40 professionals. Under Laura’s management, Rinck’s core values embrace a people-first strategy that focuses on the well being and wellness of all staff. She believes that happier, more healthy staff will create a happier, more healthy office. This people-first strategy is a main cause Rinck boasts a powerful common tenure of greater than six years—greater than twice the trade common. Additionally, over 60 p.c of Rinck staff have been with the company for over 5 years (and almost 25 p.c for greater than 10 years). The govt management workforce has a mean tenure of greater than 11 years, and eight of the 9 present members of the exec workforce are ladies.
Rinck is unwavering in her dedication to her workforce, shoppers, and group. Her dedication to revolutionary and efficient advertising and marketing options has made Rinck Advertising a pacesetter within the discipline, serving to drive optimistic change.
“Laura is an inspiration to the ladies on her employees and to those that work with her on group tasks,” mentioned Joan Dow. “If there was a Laura Rinck Award, I might be honored to obtain it. I’ve lengthy admired her achievements.”
“I’m honored to hold the torch handed to me by Joan, to proceed to blaze the path for ladies in promoting,” mentioned Rinck.
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