Lily Xenou is the founding father of Mobivas, an area Greek Aggregator serving the territory for PSMS and DCB. She has been within the cellular trade since 2000 and has been lucky to have in her portfolio the highest gamers within the discipline. Here are her phrases of knowledge.
What does your organization do?
Mobivas is an area aggregator based mostly in Athens. We provide PSMS and DCB connectivity within the Greek Territory overlaying 100% of the Market.
What sectors does your corporation function in?
Direct Carrier Billing Payment
Value added providers
Which international locations or areas do you’re feeling signify the best alternative in your telemedia providers in 2022?
We are focusing on, monitoring, and providing the territory of Greece in full. Telemedia for us was at all times the recent place to be whereas it’s uniquely focusing on our clientele. I’m blissful to be current because the very first one!
To what extent has the pandemic affected your buyer’s behaviour and have you ever been capable of discover new alternatives because of this?
While PSMS and DCB funds are based mostly on web engagement and promotion we’re lucky to say that the pandemic has not affected the viewers’s behaviour in any respect. Business was run as per normal whereas working from house was one thing that we adjusted to excellently shortly.
How do you stability cost flows, operator relationships and buyer satisfaction?
Keeping these relationships balanced is a results of long-term engagement. By now I’ve been within the PSMS enterprise since 2000 which supplies us a giant aggressive benefit with reference to the native relationships we have to deal with in Greece. Also, my private engagement with prospects for years have constructed the related belief wanted to have the ability to function remotely. You want to remember that for all our worldwide prospects it sounds “all Greek to them”!
What are the important thing drivers and inhibitors for development?
In my expertise development may be achieved if you are in full collaboration with your corporation setting. Meaning aligned with the Mobile Network Operators and equally importantly with the Regulatory Body. If a rustic is balanced then development is for certain to materialize. Greece is now after the current elections of June 2023 coming into right into a steady rising section. We are very assured and looking out ahead to the longer term able to welcome innovation.
Do you see internet online affiliate marketing being a major, trusted channel for telemedia propositions or do you suppose different routes to market will grow to be extra standard?
Affiliate advertising is for all us within the Mobile Payment Business the elephant within the room. In my expertise in so a few years it has been the important thing parameter of development and ache whereas I’m nonetheless contemplating it a black field (which to a sure extent it’s). For me if affiliate entrepreneurs don’t come into a detailed cooperation with the Aggregator, it is likely to be that their position will grow to be out of date. In many international locations affiliation advertising has been banned due to their operational mannequin whereas nonetheless I feel there’s a nice room for progress there. I do welcome any affiliate to sit down on the desk with us on the present so we will change fruitful and long run working methods.
What are they prone to be?
Google advertising and social media content material has already began taking a giant portion of the Marketing expenditure already.
Is the trade doing sufficient to fight fraud and sort out cyber safety?
It is true that fraud is on of the weather that every of us has been known as upon to resolve on a number of events. I feel the final years we have now been lucky to have firms which have addressed this matter and have provided options to our Partners whereas techniques proceed to evolve and mature. It can be an ongoing course of within the enterprise.
What motion has your corporation taken to keep up / enhance client / accomplice belief?
Several prospects of ours whereas working in a number of territories have already embedded antifraud options from our echo system. Mobivas has taken the initiative final 12 months to cooperate with considered one of them with reference to a basic monitoring of the Country. We have determined strategically to undertake this price solely on our personal making an attempt to maintain a stability not solely throughout our prospects but additionally the remainder of the gamers that function in Greece. I feel we’re doing a superb job whereas, as I quoted above, this can be an ongoing evolving course of.
YOUR WORDS OF WISDOM
On a extra private degree, what’s the most inspiring piece of recommendation that has seen you thru a life in enterprise to today and who gave that recommendation to you?
My father used to inform me once I was younger that in enterprise it will likely be exhausting to search out individuals to work with that share frequent sense. In the start I couldn’t fairly get my thoughts round what he meant. Throughout the years although I dearly understood how tough it was to establish this “frequent sense”. Once although you get there you maintain on to those individuals increase a beautiful enterprise/pleasant relationship which makes your every day life a real pleasure.
I’m certain that everybody can relate to this.
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