The role of a social media specialist

The role of a social media specialist



4 Hrs Ago

The role of a social media specialist is commonly one of essentially the most misunderstood roles within the Caribbean.
As companies are getting accustomed to new roles within the digital house, they haven’t accepted the role of a social media specialist 100 per cent as but.
Most corporations imagine as a result of they see their youngsters or teenagers utilizing social media, you’ll be able to’t actually be anticipated to correctly compensate somebody who has to make use of these platforms on their behalf.
This is why, once we see social media specialist roles being marketed, they often mix it with a bunch of different duties or specialisations, in an try and get as a lot out of that particular person as humanly doable.
I’ve seen some of these job postings with duties like: serving to the waiters and ready tables in eating places, with the ability to carry as much as 16 kg, fixing computer systems, dealing with accounting and so many extra duties or specialisations unrelatedto the role of a social media specialist.

So allow us to take a have a look at some of the duties, training and expertise that the role ought to have. I’ll additionally throw within the wage ranges for the role.

The job description

A social media specialist is accountable for planning, implementing, managing and monitoring the corporate’s social media technique as a way to enhance model consciousness, enhance advertising and marketing efforts and enhance gross sales.
This contains creating and publishing content material, analysing and reporting on social media metrics and fascinating with customers on social media platforms.
The social media specialist ought to have a sturdy understanding of the target market and be capable of use that data to successfully create and distribute content material.
They must also be capable of work collaboratively with different members of the advertising and marketing workforce and adapt to new social media platforms and tendencies as they emerge.
Other duties could embrace doing market analysis, collaborating with exterior influencers and creating and analysing paid social media campaigns.


· Develop and implement the corporate’s social media technique.

· Create and publish participating and related social media content material, together with textual content, photographs and video.
· Monitor and reply to person feedback and messages on social media platforms.
· Analyse and report on social media metrics.
· Collaborate with different members of the advertising and marketing workforce to make sure social media efforts align with total advertising and marketing objectives.
· Do market analysis to remain up-to-date on trade tendencies and developments.
· Collaborate with exterior influencers to develop the attain of the corporate’s social media presence.
· Create and analyse paid social media campaigns to extend model visibility and drive gross sales.
· Help convert model followers into loyal clients with participating, responsive, accountable, shocking and charming social media interactions.

Soft Skills

· Excellent communication abilities: a social media specialist ought to be capable of clearly and successfully talk with a wide range of folks, each on-line and in particular person. This contains the flexibility to put in writing participating and compelling social media content material in addition to to speak with clients and followers in a pleasant {and professional} method.
· Creativity: a social media specialist ought to be capable of provide you with contemporary and authentic concepts for content material and campaigns that can assist to interact the target market and promote the model.
· Adaptability: the world of social media is consistently evolving, and a social media specialist ought to be capable of adapt to new platforms, options and tendencies as they emerge.
· Time administration: a social media specialist could also be accountable for managing a number of social media accounts and campaigns, and will be capable of successfully prioritise their duties and handle their time as a way to meet deadlines and obtain their objectives.
· Customer service abilities: a social media specialist could also be accountable for responding to buyer inquiries and complaints on social media, and will be capable of deal with these interactions in a skilled and useful method.


· Proven portfolio of work in social media advertising and marketing or as a digital media specialist.
· Two-three years of expertise in social media administration, advertising and marketing, or a associated discipline.
· Strong writing and communication abilities.

· Proficiency with social media platforms and analytic instruments.
· Knowledge of graphic design and photo-editing software program/apps.
· Experience with paid social media promoting.
· Familiarity with search engine optimisation and internet analytics.
· Strong organisational and venture administration abilities.
· The capability to work effectively below strain and meet tight deadlines.

Salary ranges

· United States: US$49,000-US$62,000 per 12 months.
· United Kingdom: US$26,000-US$56,000 per 12 months.

· China: US$24,000-US$43,000 per 12 months.
· Australia: US$51,500-US$72,200 per 12 months.

Industry certifications

A couple of locations which have world famend certifications are HubSpot Academy’s Social Media Marketing Certification, Social Media Mastery from Digitalmarketer, Fundamentals of Digital Marketing from Google Digital Garage and Fundamentals of Digital Marketing, Social Media and E-Commerce from the Wharton School.
Those trade certifications are recognised globally and may get you a begin in social media.
The social media specialist role is rising in significance to each organisation. Your present and potential clients are all utilizing these platforms to achieve info, be entertained or impressed. Leverage the platforms that make sense for your corporation technique.

Keron Rose is a digital strategist who works with Caribbean companies to construct their digital presence and monetise their platforms.

Learn extra at or hearken to the Digipreneur FM podcast on Apple Podcast, Spotify or Google Podcast.

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About the Author: Amanda