This week, the Hello Partner workforce loved a unbelievable time out at impact.com’s Partnership Experience 2023 in London. We flew up a formidable set of lifts, that are apparently the quickest in Europe, to the dizzying heights of Landing Forty Two. With our ears nonetheless popping, we joined a crowd of partnership professionals earlier than spectacular views of the capital metropolis skyline, prepared for a day of continuous networking and note-taking. At the occasion, we sponsored the favored ice cream stand, interviewed a number of attendees to listen to their affiliate scorching takes, and tantalised others with our ‘Guess How Many Sweets in a Jar’ sport (keep tuned to search out out who received subsequent week). Additionally, we collected notes from every session, and spoke with senior members of the impression.com workforce, all in order that we may deliver you the important thing takeaways from the day.Similar to earlier conferences, there was lots of chatter about how a lot affiliate internet marketing has modified, and the way it’s now impacting the whole buyer journey. Unlike different conferences, there was little speak about synthetic intelligence.Owen Hancock, Regional Vice President (RVP), Marketing – EMEA at impression.com, mentioned that the overarching themes of the day have been speculated to be long-term partnerships and authenticity – and these certainly got here by. But we additionally observed a pair extra concepts stimulating dialog and sparking curiosity. Below, we deliver you our key takeaways from iPX 2023 London.The dying of the affiliate community grasp tag?During the afternoon session, ‘3 Fundamental Features & 3 Future Fundamentals’, the notion that the top is nigh for the affiliate community grasp tag instantly caught our consideration. Matthew Wood, Founder of Hello Partner, even took to LinkedIn to ask individuals what they considered the suggestion.The session’s presenters, James Bennie, RVP, Customer Success, at impression.com, and Matt Sheppard, Customer Success Director, impression.com, proposed that tag-based integrations will probably be changed by server-to-server or API-based monitoring over the subsequent few years. If that is to be the case, what does it imply for the partnership panorama?
https://hellopartner.com/2023/06/30/impact-coms-ipx2023-key-takeaways/
