Korean netizens reacted to the information slightly positively.
17 hours in the past
A music business skilled who goes by the title of HAVAQQUQ lately took to Twitter to debate the viral success of Ok-Pop woman group FIFTY FIFTY‘s tune “Cupid.” Girl group FIFTY FIFTY HAVAQQUQ is the founding father of a Korean underground media firm, Young, Gifted & Wack. As an business insider himself, he claimed that FIFTY FIFTY’s company ATTRAKT invested a lumpsum quantity into TikTookay influencer advertising and marketing to push for the success of “Cupid.” In certainly one of his tweets, HAVAQQUQ talked about that the group’s label spent round ₩8.00 billion KRW (about $6.08 million USD) on the tune, a major chunk of which was spent on TikTookay. However, he added that the technique caught tempo solely as a result of the tune itself was good, making certain its prolonged keep on the Billboard Hot 100 chart. 피프티 피프티 틱톡 바이럴에 돈 태운 거 업계 사람들 사이에서만 도는 이야기였는데 이번에 대표님이 자기가 80억 투자했다며 틱톡에 돈 썼다고 같이 이야기해 결국 다 알게됐네. 물론 바이럴에 돈 태워도 빌보드 핫100에 올라 오래 머무를 만큼 인기를 유지하는 건 곡의 힘입니다. — 하박국HAVAQQUQ-303 (@HAVAQQUQ) June 29, 2023 The undeniable fact that FIFTY FIFTY’s virality on TikTookay price some huge cash was solely recognized to folks within the business. But because the CEO mentioned that he invested 8 billion received and spent cash on TikTookay promotions, everybody lastly came upon all about it. Of course, no amount of cash can drive one thing to go viral; It was finally the tune’s energy that made it common sufficient to remain on Billboard Hot 100. —@HAVAQQUQ,Twitter He additionally adopted the preliminary tweet with a screenshot of an e-mail that proposed promotional content material posting with influencers. HAVAQQUQ talked about that the screenshot was simply an instance to show how social media and influencer advertising and marketing work for selling songs. In the e-mail, the dialogue was about YouTube shorts, and influencers have been inspired to publish content material with sure tracks in alternate for which they’d obtain a cooperation price. Currently, our firm is planning a YouTube Shorts digital promotion. We ask if you happen to can take part this time. To be extra particular, if you happen to use our firm’s music (100 BGM songs) in a YouTube Shorts, we can pay you a promotion cooperation price in accordance with the variety of uploads made. Currently, dozens of YouTubers are taking part and incomes a gentle earnings of ₩1.50 million KRW (about $1,140 USD) to ₩6.00 million KRW (about $4,560 USD) per thirty days. If you utilize our music, it is not going to have an effect on your promoting income. In addition to the income from YouTube shorts promoting, you too can obtain PR sponsorship cash. If you have an interest on this alternative, we are able to discuss extra intimately on-line. Thank you for reviewing this provide. —The e-mail within the screenshot HAVAQQUQ additionally talked about that the precise variety of ₩8.00 billion KRW (about $6.08 million USD) was truly reported by Lee Jin Ho, a well-liked YouTuber and reporter who offers with Korean leisure business information. YouTuber Lee Jin Ho talked about “8 billion received” funding of ATTRAKT CEO | @Behind_Master/YouTube YouTuber Lee Jin Ho talks about how the cash was spent closely on TikTookay | @Behind_Master/YouTube After HAVAQQUQ’s tweets gained important consideration on on-line boards, netizens expressed their opinion on this revelation. While some have been nonchalant, mentioning that each firm spends cash to make their songs go viral, some have been bowled over {that a} small firm like ATTRAKT spent such a lumpsum quantity on a rookie group. “These days, TikTookay’s affect has grown a lot. So, it is smart to advertise there.” “Is there an organization that doesn’t push for virality? It’s unusual to see the criticism.” “A small firm used up all of its cash to advertise the group… solely to have the members run off. I really feel horrible for the CEO.” “He actually did every thing he may. Wow.” “There is not any firm that doesn’t need [songs] to go viral. In truth, it’s a great factor {that a} small firm spent 8 billion and tried its finest.” Meanwhile, all 4 members of FIFTY FIFTY is at present preventing a authorized battle towards their company to droop their unique contracts. Read extra about it right here.
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