TwentyThree at the moment introduced a significant leap ahead in video as the primary international participant to mix the three categories of video tools – Video Marketing Platform, Personal Video, and Webinars – into the world’s first all-in-one product for video. The firm additionally unveiled a number of highly effective new options together with Spots – a revolutionary new solution to handle video on web sites.
Since its launch in 2009, TwentyThree’s mission has been to allow individuals to do video. A collection of pioneering improvements – together with coining the time period ‘Video Marketing Platform’, launching the primary private video instrument for organizations, and the primary second technology webinar instrument – have put the ability of video within the palms of extra individuals than ever.
Now, with the launch of the brand new TwentyThree, the corporate is unveiling the primary really all-in-one platform that permits video in every single place in an organization.
Co-founder and CEO Thomas Madsen-Mygdal says the brand new TwentyThree is a pure subsequent step within the product’s evolution: “We’re transferring into a video-first world the place the previous broadcast and one-to-many paradigms are fading. The problem for corporations is to allow all their individuals to have the ability to do video and to maneuver as many touchpoints as potential to be video-based.”
“Today we’re eradicating the obstacles and complexity of video tools by bringing all of our merchandise into a easy all-in-one platform that everyone in an organization can use. The subsequent period in video is one the place everyone can create, handle and share video as simply as they ship an electronic mail. And that’s what the New TwentyThree does.”
Enabling Video for the Many, and Not Just the FewThe new TwentyThree options a number of new and upgraded tools that unlock the ability of video for individuals in every single place in an organization. They embody Video Library, the answer to the age-old drawback of team-members having restricted or no entry to firm movies. WebinarTray, a significant breakthrough in how individuals will plan and produce webinars. And WebinarTemplates, a solution to scale your organization’s webinar output by eradicating the necessity to begin from scratch each time.
A Home for Everything VideoThe upgraded TwentyThree is now a one-stop-shop for all video merchandise, opening up the potential for highly effective new synergies between staff members and along with your content material. The new User Interface provides everyone on the staff the identical overview and makes it straightforward to create new movies and webinars. The Activity Row gives a typical overview of an organization’s video actions, protecting everybody up to date whereas Tasks makes it straightforward to collaborate.
With Add-To, customers can transfer movies between product pillars. For occasion, a video recorded with Personal can simply be added to a webinar and vice versa.
The new TwentyThree is leaning into the ability of AI with the brand new Transcriptions characteristic. All your new movies are mechanically transcribed of their native language. With a couple of clicks you possibly can translate into different languages and simply verify the interpretation. And with the highly effective Global Search you possibly can even search inside the content material of the video.
Video at Every TouchpointTo realise the total energy of video, entrepreneurs want to have the ability to use it all through the shopper journey.
The game-changing Spots options makes video-first web sites a actuality. Instead of copying a code each time you wish to put video in your web site, now customers can simply create as soon as and handle endlessly. Videos will be added, modified and reordered in simply a few clicks, with no need to depart the web site.
The world’s first private video product for organizations simply acquired much more accessible because of the brand new common Create button. Users can hit the button from wherever within the product to document a video.
The New TwentyThree, TwentyThree, is accessible at the moment.
https://www.martechcube.com/twentythree-combines-video-tools-categories-into-one-video-product/
