The Law Firm Guide to Video Marketing on Social Media | Good2bSocial

The Law Firm Guide to Video Marketing on Social Media | Good2bSocial

Video presents essentially the most alternative for as we speak’s entrepreneurs. Need some proof? 94% of video entrepreneurs say video has helped enhance consumer understanding of their services or products, and 84% of entrepreneurs say video has helped them generate leads. There are some ways to leverage video on social media to enhance your legislation agency’s engagement, increase visitors to your web site, and help thought management efforts. 

We’re going to dive into some confirmed ways that may enable you reduce by the noise and enhance the chances of individuals seeing and watching your video content material on social media. Below, we’ll check out the ten varieties of movies that work finest on social media, plus some finest practices to take note.

Why Video Marketing?

Video is important in as we speak’s social media panorama. Now, shoppers are extra partial to watching movies quite than pictures. In truth, in accordance to Oberlo:

“91% of shoppers need to see extra on-line video content material from manufacturers.” 
“86% of promoting professionals use video as a advertising instrument.” 
“66% of shoppers discover short-form movies to be essentially the most partaking sort of content material on social media.” 
“92% of video entrepreneurs say they’ve gotten a superb ROI from video advertising.”

The Best Videos for Social Media

Here are 10 varieties of movies your legislation agency can create and promote on the main social media channels. Remember, what one viewers likes gained’t work for one more, so combine it up and check out various things to see what your viewers responds to.

1. Events

Post movies from your personal occasions or occasions that you simply attend. You can file and edit collectively recaps or strive reside streaming utilizing Facebook or LinkedIn Live.

Offer viewers an unique take a look at your occasion by exhibiting what attendees don’t get to see. Think particular interviews with audio system or a peek at what’s going on backstage.

2. Interview/ Q&A

Informative interviews or Q&As are an effective way to have interaction your viewers and reply their burning questions. Sit down with one in every of your legal professionals, one other workforce member, a consumer, or a thought chief for an on-screen chat. You can put together questions prematurely, interview-style, or collect questions out of your social media followers. For occasion, in case your agency is trying to recruit high expertise, sit down with a brand new rent and ask them questions on what it’s like to work on the agency.

Let followers know forward of time when and the place you’ll publish the video, and encourage them to submit questions on social platforms.

3. Live Video

Most platforms now provide native reside streaming options, together with Facebook and LinkedIn, and audiences are actually loving it. Live streams are an effective way to make your legislation agency appear extra clear whereas boosting engagement and fostering a connection along with your social media followers.

4. Tutorials/ How-To’s

Tutorial movies have mass attraction and are among the many most steadily shared on social media. The movies can relate to your companies or will be broader subjects that relate to your viewers and business.

Tutorial movies want to be clear and academic, in addition to entertaining. Don’t make them too detailed. Tutorial movies needs to be lengthy sufficient to present each step and brief sufficient to be partaking. The most essential info wants to seem within the first minute, whereas the overall video shouldn’t be longer than a couple of minutes. 

5. Share Behind-the-Scenes Content

People take pleasure in peeking behind the scenes! These varieties of movies can spotlight your legislation agency’s tradition and construct belief and connection along with your viewers. For occasion, you can provide an workplace tour, go backstage at an occasion you’re concerned in, or showcase your workforce spending time at a charity occasion or different team-building occasion.

6. Trending News

Breaking information and trending subjects are an ideal alternative to leap into the dialog. Especially seeing that greater than two-thirds of adults get not less than a few of their information from social media lately. Whether it’s your legislation agency’s personal information or a response to a major occasion or authorized continuing, a video is the right manner to share your take. 

These varieties of movies carry out significantly nicely on Twitter because it’s the place many individuals look first when information breaks, or a reside occasion goes on.

7. User-Generated Content

Creating video content material is time-consuming. Let your social media followers do among the work by sharing a few of their very own content material. You can maintain a contest to collect user-generated content material, attain out to influencers, or look out for movies your followers have posted organically.

8. Announcements

Announcing some large information like an growth or a brand new follow space? Maybe you’re launching a brand new web site, or your agency gained an award? Social media is the place to announce it, and an entertaining video is the right manner to construct pleasure!

Related: A Legal Marketer’s Guide to Writing Successful Marketing Video Scripts

9. Testimonials

Nothing beats the facility of a testimonial. Testimonials are an effective way to showcase that those that labored with you might be happy. And higher but, together with a video testimonial additionally makes it extra lifelike. 

10. Animated Videos

You can simply flip your weblog content material into animated movies through the use of Canva or by outsourcing it to a service supplier like Videoblast. These animated movies are each informative and fascinating.

Social Media Video Tips

All good social media movies have a number of issues in widespread that authorized entrepreneurs can be taught from to create higher movies on any social media platform.

Aim to entertain, encourage or educate.
Be attention-grabbing straight away. Add an attention-grabbing title card and purpose to seize viewers’ consideration within the first 3 seconds.
Make certain your video works nicely with out sound (most movies on social media are muted till the consumer chooses to flip on sound).
If dialogue is a should, add closed captions so viewers can observe alongside.
Short movies have a tendency to carry out finest on social media. We’re speaking 1-2 minutes.

Check out our previous publish, 10 Video Marketing Techniques To Drive Success, for extra suggestions.


Video is an unimaginable manner to have interaction your legislation agency’s followers – each outdated and new – and these video concepts ought to encourage you to get began. Don’t overlook to maintain a watch on your experiences and analytics to see which varieties of movies are garnering essentially the most clicks and engagement.

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About the Author: Amanda