Agorapulse and PlayPlay Reveal Global Social Media and Video Marketing Trends for 2023

Latest analysis proves main social media platforms prioritize video and use six important movies to drive engagement and social media ROI.Video and Social Media 2023Global Performance Data and Best PracticesParis, France, July 13, 2023 (GLOBE NEWSWIRE) — Agorapulse, an award-winning chief in social media administration, and PlayPlay, a number one video creation platform, have launched “Video & Social Media 2023: Global Performance Data and Best Practices.” This in-depth report options efficiency information and greatest practices for social media advertising and marketing.Leveraging information from Agorapulse’s social media administration platform, we analyzed 5,000 posts to supply insights from business leaders. The report additionally affords ideas from PlayPlay relating to how manufacturers can maximize their ROI from social media and video advertising and marketing. Marketers can dig into the report back to find out about eight key video tendencies to assist them succeed this yr. Social media groups may also uncover the six must-have video varieties each model ought to have of their social media technique.“Videos are essentially the most participating content material sort on all main platforms,” mentioned Emeric Ernoult, CEO of Agorapulse. “We’ve seen an exponential improve of their use over the previous yr. But regardless of the significance of video boosting engagement, the report exhibits that manufacturers proceed to underuse this highly effective medium. They’re lacking out on an enormous alternative for social media ROI!”To uncover extra insights, obtain the Video & Social Media 2023: Global Performance Data and Best Practices report.ABOUT AGORAPULSEAgorapulse is the world’s most trusted social media administration answer, used day by day by over 31,000 social media managers. Agorapulse supplies priceless insights that permit entrepreneurs to measure the actual affect of their campaigns and show social media ROI.With its highly effective options, companies can take heed to what prospects are saying, interact in significant conversations, and observe outcomes over time. As a worldwide chief in social media administration, Agorapulse units the gold normal for companies seeking to strategically develop their manufacturers and buyer relationships. To study extra, go to www.agorapulse.com.Story continuesABOUT PLAYPLAYPlayPlay is a video creation platform devoted to serving to advertising and marketing and communications groups flip their messages into participating movies.Thanks to PlayPlay and its intuitive answer, anybody can create highly effective, branded movies in only a few minutes, no technical expertise required. Over 2,500 manufacturers worldwide already use PlayPlay for social media, company communications, worker interviews, and extra. To study extra, go to www.playplay.com.AttachmentCONTACT: Stephanie Liu Agorapulse 6192527488 [email protected]

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