Nizam Uddin On How weDevs Uses AARRR Framework For Hacking Growth

Nizam Uddin On How weDevs Uses AARRR Framework For Hacking Growth

weDevs is likely one of the largest home-grown bootstrapped software program firms that has come out of Bangladesh lately. The firm creates modern instruments to empower companies around the globe. 

While began as a small software program firm, right now, weDevs has 9 revenue-generating merchandise and a pair of companies. Some of those merchandise have greater than 15 to twenty add-ons. DOKAN, a market answer from weDevs, is the world’s No. 1 Marketplace Solution utilized by over 50,000 Marketplaces around the globe. More than 10,000 firms use weDevs ERP answer to run their day-to-day operations. More than 9,000 groups around the globe handle their tasks with weDevs challenge administration options. Apart from these in style merchandise, greater than 2 lakh web sites use weDevs plugins. 

weDevs merchandise have combinedly been downloaded greater than 5 million instances. Wedevs has 3 completely different firms: Enzaime within the well being sector, Tedfo in Export Marketing, and Sokrio in field-force administration.

In a current interview with Future Startup, weDevs co-founder, and CEO Nizam Uddin explains how weDevs has used the AARRR mannequin to attain extraordinary development through the years. 

From Life’s Work: An Interview With Nizam Uddin, Co-Founder and CEO, weDevs:

As I discussed earlier than, we didn’t have a correct advertising and marketing group for the primary 2/3 years and we didn’t spend a single penny on paid media. Now Alhamdulillah, we now have a content material advertising and marketing group of about 30 individuals and the scope of labor has elevated significantly. Our gross sales group doesn’t work with the advertising and marketing group however quite with the assist group. Our total assist group works as a gross sales group. We now have 24/7 dwell chat and assist in 3 shifts, Alhamdulillah. The fundamental gross sales goal of the gross sales and assist group is to transform clients from dwell chats and pre-sales questions.

Content, Digital Marketing, Community, and Business Development are a few of the elements of our advertising and marketing group. 

We have one product champion and one website champion for every product from the content material advertising and marketing group. The product champion is liable for all types of digital advertising and marketing of that product. The website champion is liable for all content material revealed on the particular website. 

We have been utilizing the AARRR mannequin of Growth Hack Marketing for nearly 3 years. We have personalized the mannequin to our wants. The AARRR mannequin has 5 phases: Acquisition, Activation, Retention, Revenue, and Referral.

In the Acquisition part, we do a variety of actions to carry customers to our website. In this part, we do these duties:

We join with bloggers, influencers like YouTubers, and/or influencers from completely different elements of the world and attempt to get customers or visitors via them. 

We publish PRs in numerous presses.

We associate with associations in numerous nations, associated services or products, businesses, course instructors, numerous in style instruments, fee gateways, and so on.

We do video advertising and marketing and Reddit, Quora, Medium, Instagram advertising and marketing, and so on.

We do loads of branding-related work 

We do key phrase evaluation and search engine marketing 

We sponsor and attend worldwide occasions

We commonly use development hacks to provide you with acquisition concepts, take a look at them, and put them to work

In the Activation part, we attempt to persuade our customers in performing any exercise on our websites. The particular duties of this part are:

We make viral content material, quizzes, contests, and giveaways.

We create articles, ebooks, press releases, white papers, infographics, guides/tutorials, and masterclasses to teach customers.

We make informative articles for influencers, community-related articles, exercise in boards, occasions, Shared Value Marketing, Interactive content material, Webinars, Case research /Customer tales to encourage and persuade customers.

Based on person exercise, we attempt to discover out AHA moments and WOW Factors

We work with critiques, Facebook critiques, Google My Business critiques, TrustPilot critiques, TrustRadius critiques, G2Crowd critiques, Capterra critiques, FinanceOnlines critiques, and GetApp critiques and Collect testimonials for our website to encourage customers and improve their shopping for confidence.

Activation is a essential part. Apart from these actions, we additionally do loads of different actions with an ambition to have interaction our customers with our services. 

The objective of the Retention part is mainly to carry our customers or clients to the location or product and make them our recurring clients. Customer retention is a troublesome activity. Some of the issues that we do on this part: 

We attempt to discover out the NPS rating and do completely different actions accordingly.

We present characteristic ideas from the advertising and marketing group by analyzing the info that we hold when the shopper leaves and analyzing the market, and rivals.

We don’t suppose the work must be finished simply by software program. We have seen that about 60% of the customers don’t renew their subscriptions the following yr as a result of they shut their enterprise for numerous causes. If we speak about Dokan, the Marketplace is big, so to run it absolutely, you want funds in addition to the capability to make methods and execute. We are actually creating assets for the shopper to do every thing from enterprise plans to executions so {that a} enterprise will get good steering and might run the enterprise easily and renew yearly. We do all this work on this part.

In addition to our clear and detailed documentation and tutorials, we commonly ship them suggestions and methods by way of e-newsletter.

We even have a neighborhood group on Facebook the place we join everybody who helps with retention.

We additionally do the work of translating into completely different languages ​​on this part. 

Apart from all these actions, there are additionally many different actions we do.

In the Revenue part, we do numerous actions for the customers to purchase our merchandise. E.g.

We acquire emails from free customers and ship them a sequence of emails to transform to paid variations.

We do quite a lot of e-mail advertising and marketing together with Fail Order, Abandon Cart Email, and so on.

We supply particular gives on numerous events together with Black Friday, and Cyber ​​Monday which helps us generate a very good quantity of income.

Now we do Google Search Ads, Display Ads, Video Ad Campaigns, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

We retarget customized audiences aggressively.

We additionally do much more, together with how one can cut back buyer acquisition prices and improve buyer lifetime worth.

In the Referral part, our fundamental goal is to show our current clients into advocates in order that they invite others to purchase our merchandise. We additionally attempt to attain out to varied businesses, influencers, and entrepreneurs to advertise our merchandise.

We have an associates program with about 800 associates. In this part, we nurture our associates, present them with advertising and marketing supplies, and way more.

We have additionally launched our model ambassador program this yr, the place we’re hiring representatives in numerous nations who will assist us to market our merchandise. 

This story is an excerpt from our interview with Nizam Uddin, Co-founder and CEO of weDevs. Read the complete interview right here.

Originally revealed on 19 October 2020, up to date on 17 July 2023

Continue studying:

You May Also Like

About the Author: Amanda