Why destination video marketing works

Why destination video marketing works

There are plenty of methods to inform a narrative, however probably the most impactful tales depend on visuals as a lot as they do phrases — that’s why creating video content material as a part of your destination marketing technique can carry your location to life for vacationers like nothing else.
At Expedia Group Media Solutions, our Media Studio staff is our in-house, award-winning staff that may create movies that take vacationers to locations world wide.
Creating digital, immersive journey experiences, the Media Studio staff has created an enormous array of interactive video marketing campaigns in partnership with locations throughout the globe, together with Brand USA, Abu Dhabi, Panama, and extra.
By enhancing typical approaches to journey video for tourism marketing, we search to carry to life the multitude of the way vacationers can expertise a destination that’s contemporary, compelling, and shareable. Because we all know journey is so inherently private, we elect to make use of immersive, interactive on-line video to reinforce a viewer’s expertise of a destination greater than conventional linear video to actually inform the story of destination.

Take a video tour of some eye-popping locations throughout the U.S.
This is about greater than merely creating one other journey video — that is about participating in a sequence of choices that encourage the consumer to discover a destination on their very own phrases — and hopefully uncover some hidden gems alongside the way in which.
We don’t take a standard strategy once we’re attempting to achieve our target market with on-line video. When we labored with Bermuda Tourism, we used specifically designed wearable cameras to ship a novel perspective to provide viewers a chook’s eye view as if there have been in Bermuda themselves. As a part of our video marketing technique, we additionally needed to deliberately enchantment to a youthful demographic, which is why we determined to subtly weave Instagram-like filters into the narrative.

— Source: Expedia Group Media Solutions
For our Panama “The Next Turn” marketing campaign we frolicked with three completely different vacationers as they absorbed the Central American nation. With every of the vacationers, we targeted on particular traveler experiences:

Culture, customs and delicacies adopted the free-spirited Marianela as she traveled from the nation’s bustling capital to the banks of the Chagres River the place she met the indigenous Emberá individuals.

A feast for the senses traveled with Amar, a fun-loving and spontaneous adventurer who additionally occurs to be blind.

Taking the plunge explored Panama’s idyllic islands with Phil, a curious traveler who went snorkeling in Bocas del Toro and fishing off the coast of the Pearl Islands.

Experience the whole lot that Panama has to supply by following together with three vacationers as they soak up the whole lot the nation has to supply.
When it involves creating intriguing video marketing methods on your destination, there’s no match for compelling video content material that may put your perfect traveler within the entrance seat to allow them to expertise what it’s like to go to your location. Every destination has its personal story to inform, allow us to enable you inform yours — contact one in all our destination marketing consultants as we speak.
Targeted promoting options
Expedia Group Media Solutions gives the power to create digital marketing methods with customized viewers segments that focus on your perfect traveler. Our unique first-party journey intent and reserving information gives in-depth insights into traveler habits and journey traits.
Targeting promoting options provides you the leverage you might want to take advantage of your advert spend when attempting to achieve your target market. And our focusing on choices are versatile, permitting you to retarget particular vacationers all through your marketing campaign.
How to make use of focused promoting.

About Expedia Group Media Solutions
Expedia Group Media Solutions is a world journey promoting platform that connects entrepreneurs with lots of of hundreds of thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving information, we provide advertisers actionable insights, subtle focusing on, and full-funnel outcomes reporting. Our suite of options consists of show, sponsored listings, viewers extension, co-op campaigns, and customized inventive campaigns – all designed to ship on the aims of our promoting companions and add worth for journey consumers on our branded websites globally. With a consultative strategy and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, have interaction, and convert vacationers for significant outcomes. For extra data, go to www.promoting.expedia.com.
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