The editors at Solutions Review have curated this checklist of essentially the most noteworthy MarTech information from the week of July Twenty first. This round-up covers bulletins and updates from corporations like Pipedrive, Wistia, Qualtrics, and extra.
Keeping tabs on essentially the most related CRM and MarTech information may be time-consuming. As a end result, our editorial group goals to summarize the week’s prime headlines within the advertising and marketing expertise panorama. The Solutions Review editors will compile a weekly round-up of vendor product information, mergers and acquisitions, enterprise capital funding, expertise acquisition, and different noteworthy MarTech information. With that in thoughts, right here is among the prime MarTech information from July Twenty first.
Our Free CRM Buyer’s Guide helps you consider the perfect resolution on your use case and profiles main suppliers within the market.
Top MarTech News From the Week of July Twenty first, 2023
Contentful and Twilio Segment Announce a New Partnership
Contentful, a composable content material platform supplier, has partnered with Twilio Segment, a buyer engagement platform designed to drive real-time, customized experiences. Combining Contentful’s capabilities with Twilio Segment’s entry to buyer information streams will allow digital groups to automate content material choices with real-time buyer insights, create data-driven content material journeys, and ship personalized content material experiences to prospects at scale.
Read on for extra.
eGain Partners with Talkdesk to Help Companies Improve Their Customer Service
eGain Corporation, a customer-engagement information platform, has partnered with Talkdesk, a world cloud-based content material heart resolution supplier. The corporations will assist companies modernize their customer support choices with AI-powered information administration and intensive digital capabilities. The partnership additionally entails the discharge of the Talkdesk-eGain Connector, a brand new software that features two integrations that embed eGain’s information administration instruments into the Talkdesk Agent Workspace.
Read on for extra.
Pipedrive Relaunches its School of Code Program
Pipedrive, a gross sales CRM platform for small companies, has relaunched its School of Code, an internship and mentoring program designed to assist folks with little to no programming expertise begin a profession within the tech trade. The program will start in Tartu, Estonia, in September 2023 and final for 3 months. Participants will study programming fundamentals, venture administration, databases, DevOps, and back-end and front-end improvement throughout this system.
Read on for extra.
Qualtrics Releases XM/os2, the Newest Generation of its Platform
Qualtrics, an expertise administration (XM) resolution supplier, has introduced XM/os2, the latest era of its platform. XM/os2 harnesses generative AI and Qualtrics AI expertise to assist corporations create related, empathetic, and significant buyer experiences throughout the Qualtrics resolution suite. New options embody generative AI-powered conversational expertise functionalities, auto segmentation instruments, automated video abstract capabilities, and extra. Additionally, the corporate introduced that it’s investing $500 million in AI improvements over the following 4 years.
Read on for extra.
Salesforce Announces the General Availability of its New GPT-Powered Features
Salesforce has introduced the overall availability and pricing info for its Sales GPT, Service GPT, and Einstein GPT Trust Layer options. SalesGPT is included within the Sales Cloud Einstein product, and Service GPT is in Service Cloud Einstein. The options now accessible within the Einstein GPT Trust Layer embody encrypted communications, information entry checks, zero information retention, suggestions information administration, and an audit path that logs all prompts, interactions, outputs, and suggestions information to assist groups guarantee compliance.
Read on for extra.
SupportLogic Introduces New Generative AI Features
SupportLogic, a buyer help expertise administration platform supplier, has launched two new generative AI options for its Agent SX prospects. The new instruments—Response Assist and Translation Assist—can be found at present and present brokers with real-time, bi-directional language translation capabilities, sentiment detection, and AI-powered help for tone, grammar, response, and compliance. These instruments will assist groups confidently interact prospects, enhance communications, and construct world groups.
Read on for extra.
Wistia Releases New AI-Powered Features for its Video Marketing Platform
Wistia, a video advertising and marketing platform, has introduced Wistia Fetch, an AI-powered generative search software designed to assist customers enhance their information of video advertising and marketing. Users can ask Wistia Fetch questions on video advertising and marketing or manufacturing, and the software will comb by way of Wista’s academic weblog content material to offer a complete reply. The firm can also be releasing a brand new automated transcription software that makes use of AI to transcribe the movies customers add to Wistia’s platform, serving to them enhance search engine optimization.
Read on for extra.
Expert Insights Section
Watch this area every week because the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts movies, Expert Roundtable movies, occasion replays, and different curated content material that will help you acquire a forward-thinking evaluation and stay on-trend with altering trade expectations. All to satisfy the demand for what its editors do greatest: deliver trade specialists collectively to publish the net’s main insights for enterprise expertise practitioners.
From Repetitive Tasks to Strategic Insights: How AI is Revolutionizing the Sales Processes, by Shaun Shirazian of Pipedrive
As a part of Solutions Review’s Contributed Content Series, Shaun Shirazian, the Chief Product Officer at Pipedrive, explains how synthetic intelligence (AI) is altering gross sales processes. In his article, Shirazian identifies how AI will help gross sales groups enhance efficiencies by automating duties, figuring out patterns in buyer behaviors, and permitting gross sales reps to deal with doing what they do greatest.
Read on for extra.
For consideration in future information round-ups, ship your bulletins to [email protected].
https://solutionsreview.com/crm/2023/07/21/top-martech-news-from-the-week-of-july-Twenty first/
