Syllaby’s platform helps companies run profitable video advertising and marketing campaigns.
Austin Armstrong received hit by the social media bug at 14 years previous, studying find out how to get extra followers on MySpace. Today, he has three million followers throughout Tik Tok, Instagram, Facebook, and YouTube.
Earlier this yr, Armstrong launched the AI instrument Syllaby, which is designed to streamline content material creation and assist companies run a profitable video advertising and marketing marketing campaign. He mentioned he needed to create one thing that automates the method and offers individuals with a step-by-step information.
Ultimately, Syllaby helps enterprise homeowners create a social media content material technique rapidly and simply.
“Social media has modified my life,” Armstrong mentioned, “and I simply wish to empower different enterprise homeowners, entrepreneurs and creators…(to) change their lives too.”
From 2019 to 2021, Armstrong and his spouse lived in Durham whereas she attended Duke’s Fuqua School of Business for her MBA. They have since moved again, and Armstrong is now a member of Durham startup hub American Underground.
Armstrong, who has 18 years of digital advertising and marketing expertise, additionally runs the social media advertising and marketing company Socialty Pro. In the previous few years, he has accrued over 750,000 followers on Tik Tok, posting about website positioning and social media advertising and marketing. He has posted greater than 2,500 movies that led to tripling Socialty Pro’s income, and has posted hundreds extra movies on his purchasers’ social media accounts.
Armstrong utilized the repeatable course of that he developed for creating content material for purchasers, and mixed it with AI to create Syllaby. The platform’s options embrace:
The Syllaby workforce, from left: Dr. Ehsan Gharadjedaghi (COO and CFO), Austin Armstrong (CEO), and Anand Butani (CTO).
Finding a subject your viewers is interested by via website positioning
Writing a script utilizing AI
Creating a digital twin or avatar that appears and feels like an actual individual
Scheduling the video in your content material calendar
Syllaby can be engaged on including extra options, similar to video modifying and straight posting to social media.
The subscription-based platform—for $49 monthly—has 1,600 lively customers, whereas Syllaby has additionally supplied 10,000 free trials so far. It additionally has a longtime associates program with 2,000 associates.
It is primarily utilized by service-based companies, notably small or company companies with many particular person brokers. Armstrong mentioned their two predominant industries are behavioral well being and actual property.
There are a number of opponents that present related instruments and options, he mentioned, similar to Synthesia, which creates customized digital avatars, and ChatGPT, which may generate scripts utilizing AI.
But, there’s no one that fairly does it like their platform.
“I feel what differentiates us is it’s not only a suite of instruments,” he mentioned. “It’s a course of. We stroll you thru the precise course of of making a profitable video advertising and marketing marketing campaign constructed on 18 years of expertise working with tons of of companies.”
By the tip of the yr, Armstrong mentioned they hope to boost funding and earn over $1 million ARR of their first yr.
His mentor and enterprise associate Dr. Ehsan Gharadjedaghi serves as Syllaby’s COO and CFO, and Anand Butani is the startup’s CTO.