Building Brick-and-Mortar Branding and Marketing Skills

Building Brick-and-Mortar Branding and Marketing Skills

Shivani Thali

Class of 2024

Currently Studying: MS in Social Media and Mobile Marketing

Current Internship: Retail Marketing Intern, Newmark

Pronouns: She/They

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As a retail advertising and marketing intern with the famend industrial actual property agency Newmark, Shivani Thali is getting a style of what it means to creatively seize and market a few of New York City’s best buildings. Next to that, Shivani will get the chance to intently be taught from leaders within the trade because of the corporate’s “lunch and be taught” classes. Upon graduating with their MS in Social Media and Mobile Marketing in 2024, Shivani will probably be able to efficiently market themself to potential employers in a aggressive trade.

How has the Lubin School of Business helped you put together on your present internship?

Students throughout the Lubin School of Business have a mess of sources obtainable, which we’re inspired to benefit from. Every class to date has had a hands-on marketing-related challenge that covers market analysis, evaluation, and monetary planning that gives a kickstart on your profession. The curriculum additionally often requires us to finish certificates programs, which helps enhance our career-oriented expertise.

What attracted you to your present internship with the industrial actual property agency Newmark?

With the rebellion of distant job tradition, advertising and marketing within the industrial actual property trade has develop into more difficult, and I’m at all times up for a problem. I’ve additionally at all times admired New York City’s structure and the brick-and-mortar outlets it gives.

Describe what a typical day appears to be like like as an intern at Newmark.

For social media advertising and marketing in actual property, I go to retail websites to seize photos and develop artistic and analytical methods and recommendations to market them. The day for my division sometimes begins at 9:30 a.m. and ends at 6:00 p.m.

What has been the spotlight or most fulfilling side of your internship to date?

So far, the highlights embody intern-exclusive “lunch and be taught” classes with Newmark workers and getting industrial actual property excursions of traditional buildings just like the Empire State Building and One World Trade.

How has this expertise formed or impacted your profession objectives?

As a global scholar with no prior work expertise in my residence nation, this internship has launched me to a international company tradition that’s international to me and has helped me strengthen my resume.

How will this expertise impression your subsequent semester at Lubin?

Being an intern is extra like being a scholar than an precise worker, as now we have group tasks and “lunch and be taught” classes with workers. So, the upcoming semester will probably be extra skilled and simpler to navigate by way of job completion.

Once you safe an internship, make an effort to be all ears, take your time to suppose earlier than you reply, and be inquisitive. While laborious expertise look nice on resumes, it’s essential to finally conquer related delicate expertise to stage up in company.

Do you’ve gotten any recommendation for different Lubin college students who wish to pursue an internship sooner or later?

Treat internships/on-campus assistantships, volunteering/membership management alternatives, and good grades as your precedence. Keep your folks and professors shut as networking begins from connecting together with your professors, asking related questions, and in search of out alternatives with their steerage. Once you safe an internship, make an effort to be all ears, take your time to suppose earlier than you reply, and be inquisitive. While laborious expertise look nice on resumes, it’s essential to finally conquer related delicate expertise to stage up in company. If you ever really feel caught someplace, part of the answer could be using the multitude of profession and instructional counseling sources that Pace University gives. Feel free to attach with me on LinkedIn!

https://www.tempo.edu/information/building-brick-and-mortar-branding-and-marketing-skills

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About the Author: Amanda