Havas Play UK – half of Havas’ new world community connecting manufacturers to shopper passions – has promoted Charlie Piggott to the newly-formed position of head of new enterprise and advertising and marketing.She was beforehand new enterprise and advertising and marketing director at Cake, the artistic company which, in July, joined forces with Havas Media Network UK content material and partnerships division JUMP to kind the brand new Havas Play UK company model. In this position, Charlie will oversee the general new enterprise and advertising and marketing operate for the just lately launched company. She will probably be chargeable for the expansion of Havas Play within the UK, as properly as elevating the model by its turbocharged, built-in providing together with sponsorship & partnerships, influencer advertising and marketing, rights holder activation, experiential and content material creation throughout music, sport, gaming and tradition. Since becoming a member of Cake in 2019, Charlie has been instrumental in successful a number of high-profile purchasers for the company, together with Jaguar Land Rover, Adobe, Major League Baseball, Commonwealth Games England and Sport England. She has been basic within the company being named ‘Agency of the Year’ on the Sports Business Awards, being recognised as one of Campaign’s ‘Best Places to Work’ 2021 and 2022, and total awards success with important wins on the Creative Circle Awards (JD Sports), the Campaign Experience Awards (EE) and the Sports Business Awards (EE and MLB). She additionally supported the company’s profitable growth into India in July 2022 and, internally, has pushed a strong DE&I technique to implement initiatives and actions that assist impact actual change. Charlie will report into Rosie Holden, president, Havas Play UK, and sit on the company’s 70% feminine senior management group, as properly as constructing and rising the brand new enterprise and advertising and marketing group operate beneath her. Prior to becoming a member of Havas, Charlie held roles at Synergy (half of Engine Group, now Next 15 Group), MullenLowe Open, and Manchester United Football Club. Last 12 months, she was recognised in The BD100, the place she was Highly Commended for its Business Developer of the Year award.
https://www.lbbonline.com/information/havas-play-uk-appoints-charlie-piggott-as-head-of-new-business-and-marketing
