Visakhapatnam: The Indian Institute of Management-Visakhapatnam launched the put up graduate certificates programme in Digital and Social Media Marketing.The nine-month-long programme might be performed on-line. A complete of 57 working executives from varied industries have enrolled within the programme which has been designed by the skilled college of IIM-Visakhapatnam to allow advertising professionals to know methods and techniques to optimise digital and social media platforms. Also, the programme goals to impart important data of a number of primary and superior strategies to the individuals by participating them in hands-on workouts, simulations, case research, tasks, and situations in actual enterprise contexts. Marketing Management, Consumer Behaviour, Search Marketing, Social Media Marketing, Google Analytics, Google AdWords, and Digital Marketing Analytics are a number of the main parts of the programme. Prof Amit Shankar, programme director, shared insights into his expertise with the attendees, and highlighted the roadmap forward. The chief visitor of the inauguration, Prof Malavika Harita, founder and CEO, Brand Circle and member on the boards of IIM-Visakhapatnam and IIM-Bangalore congratulated the individuals and broadened the understanding and significance of digital and social media advertising. Director of IIM-Visakhapatnam Prof Chandrasekhar M laid emphasis on the importance of branding within the digital period and the usage of expertise to advertise enterprise.
https://www.thehansindia.com/information/cities/visakhapatnam/iim-visakhapatnam-launches-digital-and-social-media-marketing-programme-814409
