Innovative collaboration to boost the Ethical Influencer Marketing Ecosystem
Kofluence, the world’s largest AI-led influencer platform, is happy to announce a strategic partnership with the Advertising Standards Council of India (ASCI), an illustrious self-regulation physique in India’s promoting sector. This collaboration will set up new trade benchmarks for moral promoting practices, considerably in the subject of influencer advertising and marketing.
As a key element of this partnership, Kofluence will actively contribute in establishing and upholding ASCI’s moral requirements and creating influencer assessment pointers as a member of a specialised job drive. These pointers will promote accountable content material creation and promoting practices, guaranteeing that the influencer advertising and marketing ecosystem adheres to the highest transparency and authenticity requirements.
With a creator community of over 500,000, Kofluence is poised to advocate the comprehension and conscientious implementation of ASCI’s moral mandates, hoping to construct a tradition of moral promoting that values shoppers’ belief and adheres to trade requirements.
Ritesh Ujjwal, Co-founder & CEO of Kofluence stated, “We embark on this journey with ASCI with immense enthusiasm. At Kofluence, we deeply perceive and worth the potential of moral promoting. Our frequent purpose with this collaboration is just not solely to set new benchmarks but in addition to encourage influencers and firms to weave tales anchored in accountability and authenticity.”
Commenting on the partnership, Manimala Hazarika, Chief Marketing Officer of ASCI, acknowledged, “We are thrilled to welcome Kofluence to the ASCI household as a brand new member. As the variety of younger manufacturers and influencers continues to surge, it’s essential that platforms like Kofluence, the place these stakeholders collaborate, are devoted to ASCI’s mission of self-regulation and accountable promoting. We genuinely worth their dedication and help on this endeavor.”
Kofluence is the world’s largest AI-driven ad-tech influencer advertising and marketing platform that allows manufacturers and influencers to unlock worth from their social affect. With the firm’s technology-driven connective market, manufacturers and social customers can uncover and be found by each other and handpick who they want to work with. With over 500K creators on board bringing in a cumulative attain of 4Bn+, Kofluence is at the forefront of influencer advertising and marketing options, having efficiently delivered over 1500+ campaigns throughout 30 distinct sectors.