Daniel Brian Advertising (DBA) Wins Netty Award for “Chick-Fil A: A Story of Raving Fans” Social Media Campaign

Daniel Brian Agency
Netty Award Winner
DBA’s Social Strategy Process Provided Operators Tools to Engage Communities and Create Lasting Customer Relationships
DETROIT, MI, UNITED STATES, August 24, 2023/EINPresswire.com/ — Daniel Brian Advertising (DBA), one of the main digital promoting businesses within the nation, is the proud recipient of a 2023 Netty Award for its social engagement technique and progressive toolset for Chick-Fil A operators to interact with communities and clients titled, “Chick-Fil A: A Story of Raving Fans.” This marketing campaign stands as a groundbreaking work within the subject of Social Media for Restaurants. DBA created a course of for crafting in-store occasions that, when executed by any operator, wouldn’t solely have interaction youngsters and households, however would enrich their lives and prolong past the restaurant to create worth of their lives. DBA’s work on Chick-fil-A has earned the celebrated award after the Agency developed dozens of occasions together with finest practices on learn how to execute occasions in a exceptional manner, together with turnkey digital toolkits and property. The DBA platform served as a hub of information the place operators went to be taught finest practices from not solely Chick-fil-A company however from fellow operators who might share their finest practices from every native market. “Building a model in social media will not be about what a model says, however what it does,” mentioned DBA CEO and Founder Daniel Cobb. “So, we labored with Chick-fil-A to do one thing exceptional. Instead of making youngsters meal toys that promote the most recent Disney film launch, we packed youngsters meals with object classes for youngsters.” Kids meals included “Surprise It Forward” present playing cards, which allowed the kid to decide on a good friend, member of the family or beloved one because the recipient. There had been additionally in-store occasions fostering household and buyer connections, like Daddy Daughter Date Night, and Stuffed Animal Sleepover, amongst others. All of these promotions and occasions had been supplied in an simply accessible toolkit for Chick-Fil A’s operators and franchisees in any market. The Netty Awards have fun achievements within the digital panorama, honoring high corporations and leaders throughout greater than 100 distinct classes. It units a benchmark for excellence and is a testomony to the creativity, innovation, and technical prowess demonstrated by the winners.Netty Awards recipients are chosen primarily based on a quantity of elements together with creativity, technical proficiency, innovation, and total excellence within the respective subject.For extra details about Daniel Brian Advertising and our award-winning Chick-Fil-A: A Story of Raving: https://danielbrian.com/work/fast-food-branding/About Daniel Brian AdvertisingNamed a “Top Social Media Marketing Company” by Clutch, a “Top 10 Digital Agency” by CIO Review, and a “Top 10 Social Media Agency” by InfluenceGrid, Daniel Brian Advertising is a digital-first model company offering emotional connections and measurement at each touchpoint of the patron journey. DBA focuses on rising consciousness and buyer volumes for purpose-driven manufacturers, resembling well being, meals, finance, and retail franchise chains. Some of DBA’s previous and present purchasers embrace Hungry Howie’s Pizza, University of Michigan Health, Valley Children’s Hospital, Rocket Mortgage, Chick-fil-A and Meijer. Their work has garnered dozens of business awards, together with 24 Emmy Awards. Founded in Detroit, Michigan through the digital revolution of the ’90s, DBA started as one of the primary totally built-in advertising and promoting corporations, providing each broadcast and digital media companies.As its Chief Strategy Officer and model marketing consultant, Daniel Cobb co-founded Daniel Brian Advertising, on a imaginative and prescient for purpose-driven advertising. As a Forbes editor and writer of “Surfing the Black Wave: Brand Leadership within the Digital Age,” Daniel is consistently questioning how emotional engagement impacts a client’s alternative in a aggressive market. For extra data, contact DBA at: https://danielbrian.com/About The Netty AwardsEstablished to have fun achievement within the digital age, the Netty Awards are one of essentially the most trusted accolades within the business. Recognizing excellence throughout over 100 distinctive classes, the awards honor high leaders and firms that display creativity, technical proficiency, innovation, and total influence of their subject.Brian McWilliamsDaniel Brian Advertising+1 (248) 601-5222email us hereVisit us on social media:LinkedIn

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August 24, 2023, 18:10 GMT

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