How to Promote Your EdTech Product: SaaS Video Production Services

How to Promote Your EdTech Product: SaaS Video Production Services

BLUE CARROT, Ukraine — Concluding from annual revenue development, buyer retention charges, and complete income, SaaS is among the most promising enterprise areas these years globally. However, each startups and well-established firms within the business share the identical problem: Innovative digital companies are troublesome to promote and require not solely vital advertising marketing campaign budgets but additionally creativity.

The most important difficulty about promoting SaaS is the “invisibility” of your resolution. The second downside is that your resolution (particularly if it isn’t simply modern, however technically revolutionary) is difficult to clarify. Finally, in case your product is meant for representatives of conservative fields like schooling, it’s not simple to persuade your potential clients to change approaches that they’ve honed for years.

So that your tech product launch doesn’t turn out to be a headache and overuse of promo budgets, think about SaaS video manufacturing companies. In this text, Blue Carrot, a studio with 9 years of expertise producing movies for B2B shoppers, explains why animation may help you elevate conversions and construct sturdy buyer relationships.

Why animation works nicely for SaaS education-focused merchandise Video-leveraging advertising methods have enormous benefits over others as a result of with video, you possibly can inform your viewers extra in much less time, and allow them to simply keep in mind crucial particulars like your model’s identify or mission. At the identical time, reside video manufacturing requires monetary assets, so startups typically abandon this method and take a look at their hypotheses utilizing static photos and textual content advertisements.

Simple SaaS animation could be a excellent various to your academic know-how enterprise, even when you’ve got restricted assets. Here are the explanation why:

First, there are creative types which might be much less effort-consuming (for instance, whiteboard and cutout animation).
Second, animation components may be reused as static or partially animated design components of your web site, cellular software, emails, and shows.
Third, animation permits you to stand out from rivals, most of whom favor reside video with built-in screencasts.

Animation additionally resolves the issue of SaaS “invisibility”, since it will probably characteristic any visible objects and metaphors. For occasion, you possibly can flip your product or buyer right into a superhero on this planet of future schooling and make interface guides participating by leveraging characters and storytelling. Artistic strategies to think about whereas coping with SaaS for schooling: 2D, 3D, traditional cartoons, cutout animation, and whiteboarding.

SaaS video manufacturing companies: What to prepare for as a shopper All video manufacturing studios can divided into those who tackle all of the manufacturing course of (specifically, Blue Carrot is a full-cycle SaaS video manufacturing studio) and people that may solely deal with a selected section of labor like scriptwriting or movement graphics. If that is your first expertise ordering SaaS video and your in-house group has no scriptwriters or video advertising specialists, we advise hiring a full-cycle firm. In this case, the ultimate consequence shall be a broadcast-ready animated video and all you want subsequent is to publish it the place deliberate.

Before contacting an animation studio, outline duties to your future video. Each video has its goal motion. Videos in your communications additionally assist enhance search engine optimisation, visibility on social media, and general branding. However, this isn’t an issue if the animation you need to order has a number of duties.

Next, think about a video sort you want and a gross sales funnel stage the place you prefer to to use it. The most versatile resolution is an explainer video, as it may be used each to promote your product to a brand new viewers and to strengthen ties with current clients. Other animation varieties are as follows: business, company video, case research, and branded animation.

Finally, attempt to describe your audience and consider platforms the place you’ll work together with them. Social media, together with YouTube, thematic on-line magazines, PPC advertisements on Google, and touchdown pages—every placement choice has its video size necessities. Mind that an animation of 1—3 minutes is a common resolution for SaaS; its manufacturing by Blue Carrot takes up to 300 artist hours and three—6 weeks.

Start utilizing SaaS movies to enhance conversions Using animation in buyer communication is an effective technique for SaaS companies dealing with the day by day want to rapidly clarify how their product works, what updates they’re coming by, and the way to get full benefit of their options. Additional advantages of animation are the huge storytelling and visible alternatives you get with it, in addition to illustration reuse, and your greater probabilities of standing out from the competitors. To order a video to your academic product, go to Blue Carrot’s web site or contact managers by electronic mail.  


Blue Carrot developed from a two-artist Kickstarter enterprise to a full-cycle animation video manufacturing agency evaluated efficiently by many companies since 2014. Our extremely skilled group of character artists with backgrounds in scriptwriting, drawing, sound design, and different areas have made a number of hundred movies for quite a few companies the world over. 

We can now create a variety of movies, together with academic and tutorial movies, promotion reels, e-commerce product movies, 2D and 3D animated explainers, e-Learning and some other type of animated content material for enterprise. 

Through the usage of a goal-focused method to video creation, we make an effort to acquire a deeper understanding of every of our shoppers’ distinct particular goal audiences and assist them to attain distinctive efficiency KPIs.

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